What Type of Tape Should I Use?

Printed polypropylene-tape

Most of us know that different tapes have different jobs. You wouldn’t use Scotch tape for home repairs, nor would you break out a roll of duct tape to wrap presents.

The same is true in the world of custom packing tape. PVC tape, polypropylene tape, paper or flat back tape: they’re all highly-effective tapes, but there are some situations where one might work better than the others. Let’s take a closer look at the features of these different tapes.

Continue reading “What Type of Tape Should I Use?”

Will My Tape Work in Cold Temperatures?

Freezer Tape

We’ve sold a lot custom tape rolls over the years, and we stand by their ability to perform as promised, offering clients both a secure way to ship their products and a way to advertise their brand.

However, we realize that not every tape is meant for every job. For example, when temperatures get too cold, some tapes just won’t work.

In this blog post, we’ll explore why that happens, and discuss the features and benefits of using hi-tack freezer tape. Continue reading “Will My Tape Work in Cold Temperatures?”

Don’t Make These Logo Mistakes

Printed Tape

Back in August, we wrote about some of the ways to get potential customers to notice your logo, such as using the right color and embracing simplicity. Unfortunately, it’s also possible for your logo to get noticed for the wrong reasons. Any company can make logo mistakes, even ones as big as Google.  Back in the late 1990s, before Google got gargantuan, there was a brief period where its logo had an exclamation point…just like Google’s chief rival, Yahoo!

Copying someone else’s logo, even unintentionally, is an obvious example of what not to do when creating a logo for your custom shipping tape. Here are a few others:

1. Using too many colors

Color can be a wonderful way of grabbing people’s attention. If you spend some time looking at the custom shipping tape on our website, you’ll see plenty of rich blues, bold yellows, and intense reds. The key here is simplicity. Using more than two or three colors can make your logo design seem too busy.

2. Using the wrong colors

Not every color goes together. You might design a great-looking logo but turn people off by choosing jarring colors. Make sure the colors you choose are appropriate for your brand. A company selling children’s products would likely have different colors in their logo than an industrial manufacturing firm.

3. Using the wrong art files

The world of digital art files falls into two groups: raster and vector. Raster images are made up of a grid of picture elements, otherwise known as pixels, that form a larger image. Vectors are great for designing logos because of how they scale.

The same piece of art you put on your business cards or your custom shipping tape should look just as nice blown up on a poster or a billboard.

4. Choosing the wrong font

Not all fonts will work in every setting. If you think you’ve found a font that works with your logo, test how it performs in other scenarios. Examine how it looks next to other fonts you use on your website or in print. If it clashes with your existing fonts, it’s time to look for something else.

You’ll also need to pay attention to typography in your logo. Some common typography issues include:

  • Spacing – Are your letters too far apart? Too close together?
  • Over-used fonts – Don’t just go with the go-to fonts. See what else is out there.
  • Inappropriate fonts – You don’t want to use a “fun” font in a logo for a serious business (or vice versa)

5. Getting too wordy

We’ve tried to keep our sentences short in this article. If our language gets too flowery, we risk losing your attention. The same is true with logo design. A company name and icon are often all you need.

Putting your logo on your custom shipping tape is important. It puts your brand front and center, essentially acting as a free form of advertising that hits everyone who sees your package. It also costs less than printing up boxes that feature your logo.

Let Phoenix Tape help you achieve that goal. We’ve spent more than 30 years helping companies large and small tell their stories with attractive, durable custom shipping tape. Contact us today to learn how we can help your logo and your company stand out.

Contact Phoenix Tape

How Does Water Activated Tape Work?

Printed Paper Tape Group

In the world of packaging, water-activated paper tape is something of an unsung hero. Less popular than its polypropylene and PVC cousins, it nonetheless offers high levels of security and durability.

In this blog post, we’ll look at how water-activated paper tape works and how it can help you better ship your products.

What is water activated tape and how does it work?

White Printed Paper Tape

Also known as “gummed tape” or “Kraft tape,” water activated tape is made from paper, but reinforced with a network of crisscrossed synthetic fibers to provide extra strength and a water-based adhesive that bonds tightly to the surface of a package.

When water is applied to the adhesive – using a tape dispenser – it triggers a capillary action, causing the tape to stick to your carton. Most tape dispensers feed, moisten and cut the tape.

And once that tape seals, it forms a permanent bond, like what you’d find after licking the adhesive on an envelope. While plastic tape can be peeled back, you’ll need to rip paper tape in order to get it open.

This makes water-activated paper tape a simple yet highly-effective method for preventing pilfering or package tampering. It’s impossible for anyone to get the package open without leaving their mark.

Paper tape is also a useful packaging tape for businesses whose boxes are filled with softer goods such as clothing, or who ship products that are loose and thus not easy to stack. Boxes are easier to seal with water-activated paper tape when you can’t put too much pressure on the tape.

But because paper tape is so durable, it’s a good choice for companies that need to ship packages that are heavy, or overstuffed.

Other benefits of paper tape include:

  • Printability, giving you the chance to showcase your company’s name or log when you ship.
  • It adheres to several different products, including both new and recycled cardboard or surfaces that might be dirty or dusty
  • It’s eco-friendly
  • It’s hygienic – making it a good tape for drug companies – and odor-free, which helps when you need to ship food products
  • It adheres so well that you’ll only need a single strip of tape
  • It’s very durable, able to withstand a range of different environmental conditions

Paper tape and tape dispensers

As we mentioned earlier, paper tape is dispensed using a large machine with a water brush that triggers its adhesive capability.

This is one area where PVC or polypropylene tape have a bit of an advantage. They’re dispensed using a portable tape gun. You can carry it around your workspace. With paper tape, you need to bring the packaging to the tape dispenser, not the other way around.

Would you like to know more about the benefits of water activated tape? Phoenix Tape can help. We sell paper tape available two colors, with the capability for printing up to three inks. Our tapes are available in a regular 240 grade option – seals up to 30 pound packages – and a heavy duty 260 grade option, which can handle boxes that weigh up to 55 pounds.

We also sell tape dispensers designed to provide tape at any length you desire. Contact us today to learn how our tapes can promote your business while also protecting your packaging.

Contact Phoenix Tape

Why You Need Your Logo on Your Packing Tape

Logo on Poly 2-ink

When you’re trying to cut costs for your business, the idea of using custom printed tape might seem a little bit frivolous.

After all, why spring for a packing tape with a logo when you could just ship products with plain clear tape? We’d argue that a packing tape with logo is an investment, not an expense.

Here are a few reasons why a packing tape with logo can help your business stand out:

1. It puts your brand front and center

Paper Tape Revierse Logo

Custom printed tape does two jobs for the price of one roll of tape. First, it seals your packaging and ensures it gets to where it needs to go.

Secondly, it serves as a little billboard for your brand. Your logo is a key part of your branding efforts and putting it on a strip of tape that repeats it over and over is an easy way to get attention.

Plus, it makes a lasting impression, showing customers that you care about attention to detail. Custom printed tape is tape that sticks, in more ways than one.

2. It’s a cost-effective form of packaging

You look around and see other companies shipping their products using custom printed boxes. And this seems like an enticing option, until you consider the cost.

There’s the cost connected with printing the boxes, such as setting up presses and procuring colored inks. Add in factors such as the complexity of your logo, the number of boxes you’ll need to order, and whether you’ll print more than one side of the box, and the costs can rise even more.

In addition, putting your logo and/or messaging on your box will typically require a bigger box than you would otherwise use, which can take up valuable space in your warehouse.

With printed tape, you won’t have to worry about these costs. You can also use plain boxes, which can be purchased in lower quantities, saving you money and storage space.

3. It’s another layer of security

Poly 2-ink

Using a packing tape with a logo offers you another measure of security against tampering. With standard tape, it’s easy for someone to cut open your box and reseal it with a roll of tape they bought at a supermarket.

With custom printed tape, that scenario can’t happen. Your company is the only source for that tape, so if someone tampers with the package, you’ll know. Printed tape also improves traceability, especially for businesses that sell and ship food products. You can also print tape with messaging such as “fragile” or “handle with care” to make sure your products are handled and shipped the appropriate way.

Is your business ready to put its stamp on its shipping tape? Phoenix Tape can help. We’ve been creating outstanding packing tape with logos for more than 30 years.

Whether we’re working with a large corporation or a small, family-owned firm, our goal is the same: to create an affordable tape that increases brand awareness.

Contact us today to learn more. Our sales team can answer any questions that may arise, while our art department looks forward to creating a design that shows the world your logo.

Contact Phoenix Tape

Master of Its “Kraft”: The Benefits of Paper Tape

Branded Paper Tape Rolls

Just as there’s no one from Scotland involved in the creation of Scotch Tape – it was invented in Minnesota – there’s no one named Kraft behind the creation of kraft tape.

It’s a tape made from paper that is itself made from what’s known as the “kraft process,” the chief method for producing paper. (Kraft in this case comes from the German word for “strength,” meant to denote the superior strength of the paper.)

But that strength is just one of many benefits of kraft tape. Read on to learn why this tape can be a good fit for your company’s packaging. Continue reading “Master of Its “Kraft”: The Benefits of Paper Tape”

How to Make Your Logo Stand Out

Designer designing logo

Pretty much every business has a logo, but not all of those logos are memorable. Not everyone can give the world the Nike swoosh, Apple’s apple, or the Starbucks mermaid.

But that doesn’t mean your logo needs to be dull. After all, our customers who request a packing tape with logo do so because they hope to be noticed.

Here are a few ways to make that happen.

Color exploration1. The importance of color

Color choice isn’t something that should be taken lightly. Different colors can trigger different emotions in us: blue signifies order, security and trust, while red says “Love, energy and passion.” The colors you choose need to be appropriate for your brand, while also distinct enough to make you stand out from your competition.

Keep in mind there are many colors that are offered as standard colors, such as Reflex Blue, Process Blue, and Black for example. Using a more unique color like teal or neon green might add additional custom color charges to your branding efforts when you go to print something like custom tape or labels.

2. Make it something you own

Instead of running with the pack and using a hackneyed logo design, try for something that’s unique. Starbucks is a good example. There’s no connection between mermaids and coffee – and you’d have to have read Moby-Dick to know where the name comes from – but it’s certainly memorable.

Simple logo design3. Simplicity is key

You may not be able to come up with an intricate logo design. But that’s OK. The Starbucks mermaid might have been based on a 16th century woodcut, but there are plenty of famous logos that are the height of simplicity – the swoosh from Nike, or Target’s target-shaped circles, for example.

And when you’re designing a custom packing tape with logo, choosing a simpler logo will make your print job much smoother. Complex logos can often determine the type of tape you’ll need as well.

Complex logos can often determine the type of tape you’ll need as well. If you need to show a lot of detail with your logo, you’ll want to choose polypropylene tape instead of PVC. Both tapes are fine for basic print jobs. Polypropylene tape uses a polymer plate for its printing, making it a stronger choice for print runs with a lot of details. PVC tape is printed using a kneaded rubber plate, which absorb ink over time and swells, making the printing thicker and details less defined.

4. Using negative space

Negative space is the background space around and between the main subject of your image. The most famous example of this in the world of logos is probably FedEx, in which the white space between the E and x forms an arrow.

It’s hard to spot. Some people go years without realizing it’s there, but it’s a nice example of using negative space to convey a message (in this case precision, speed, and forward movement).

5. Tell a story

Good logos come with a story. They’re not just an illustration, they carry meaning. The FedEx arrow is one example, but there’s also the way the bird in the Twitter logo is taking flight. A great logo can tell your prospective customers “This is what we’re all about.”

A strong logo is an important part of building your brand. And putting that logo on your packing tape lets you share your brand not only with customers but with everyone who encounters your packaging.

If you’re seeking a packing tape with logo, look no further than Phoenix Tape. We’ve spent more than 30 years working with businesses like yours to tell their stories with amazing printed tape. Contact us today to find out how we can help you build your brand.

Lost in the Mail: How to Make Sure Packages Ship Securely

Package delivery warehouse

We’ve designed our custom shipping tape to help our customers get noticed. But that’s only part of our goal. We also work with tape that’s built to stick, keeping your products secure when they’re in the mail.

We think about package security quite a bit, but probably not as much as Dave Nelson, a packaging engineer for FedEx. Continue reading “Lost in the Mail: How to Make Sure Packages Ship Securely”

Reverse Prints vs. Positive Prints

Positive and negative printed tapes

It’s something we hear again and again from our customers when choosing custom printed tape designs.

“We want to use the black tape Amazon uses.”

If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.

However, this tape isn’t black. It is tan tape, printed with black and blue ink, allowing the original tape color to form the copy.

This is a process known as reverse printing, which is the opposite from positive printing, the traditional style of printing tape.

Continue reading “Reverse Prints vs. Positive Prints”