Lost in the Mail: How to Make Sure Packages Ship Securely

Package delivery warehouse

We’ve designed our custom shipping tape to help our customers get noticed. But that’s only part of our goal. We also work with tape that’s built to stick, keeping your products secure when they’re in the mail.

We think about package security quite a bit, but probably not as much as Dave Nelson, a packaging engineer for FedEx. Continue reading “Lost in the Mail: How to Make Sure Packages Ship Securely”

Reverse Prints vs. Positive Prints

Positive and negative printed tapes

It’s something we hear again and again from our customers when choosing custom printed tape designs.

“We want to use the black tape Amazon uses.”

If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.

However, this tape isn’t black. It is tan tape, printed with black and blue ink, allowing the original tape color to form the copy.

This is a process known as reverse printing, which is the opposite from positive printing, the traditional style of printing tape.

Continue reading “Reverse Prints vs. Positive Prints”

Design Considerations for Your Custom Printed Tape

Large group of printed tapeWhen it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.

The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.

Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.

In this blog post, we’ll look at some design options for your custom printed tape projects.

Tapes with just a logo

Single Logo printed tapeCompanies that choose this option end up with a printed tape that is easily viewed from across the room. The logos are usually bolder, larger and make a strong visual statement.  This option gives companies an exclusive brand promotion without any sort of clutter.

There are multiple variations for printed tape depending on the number of inks being used. Costs increase as you add more inks, so consider this factor when deciding what to print.

A simple logo with one ink looks very different from a three-color print. But if you’re using a strong, well-designed logo, the image will look great on your tape design no matter the number of inks.

Logo and one element printed tapeTapes with a logo and one element

Adding another element to the print usually makes it easier for a company to communicate with customers. Some of the more comment elements include phone numbers or mailing addresses or – in more recent years – a website URL.

Having more elements also highlights the importance of having a well-designed layout that is still readable once the tape is applied to a box.

Tapes with multiple elements

Multiple elements printed tapeMore complex prints continue to be structured around a company logo, with additional information playing a supporting role.

In many cases, the logo is still big enough to be clearly read from across the room, with extra information included in a smaller font. These days, these smaller elements can often take the shape of social media symbols, with companies using their tape to let customers know they can find them on Facebook, Twitter, etc.

Regardless of how many elements are used in the tape design, the result here is packaging that is easily recognized and enhances the company’s brand identity.

We often hear from customers who say having a custom tape makes their product stand out more for the retailers when they are stocking their shelves. Having a well-designed tape is important to our customers and we are proud to be able to produce such a wide variety of tapes.

To learn more about choosing the right tape design for your company, contact Phoenix Tape. We’ve spent the last three decades helping businesses like yours boost their brand awareness with logos that will get you noticed and custom printed shipping tape that will keep your products secure.

Contact Phoenix Tape

What Type of Art Files Work Best for Custom Tape Orders?

Graphic artist working on vector file

The world of digital art files can be divided into two groups: Vector and raster.

And when it comes to choosing artwork for custom printed tape, vector is your best choice.

In this blog post, we’ll explore the difference between the two types of art and explain why vector is the clear victor. Continue reading “What Type of Art Files Work Best for Custom Tape Orders?”

Thinking About Using Custom Washi Tape to Ship Products? Think Again

Washi scrapbooking tape

We almost feel guilty for saying anything bad about washi tape.

If you’re someone who’s into crafting, this Japanese paper tape has seemingly endless uses, allowing you to create all sorts of colorful designs.

It’s inexpensive, easy to find, versatile and flexible.

It’s also not a great option when you need a shipping or packaging tape. Here’s why. Continue reading “Thinking About Using Custom Washi Tape to Ship Products? Think Again”

What is a Branded Packaging Experience?

Heart Shaped Boxes

Every Valentine’s Day, countless people give or receive chocolates packaged in heart-shaped boxes.

It’s a design that dates back to 1861, when the Cadbury company was looking for a way to sell its new “eating chocolates.”

The idea was to give people packaging that doubled as a keepsake. You could give your beloved candy on Valentine’s Day, along with a lovingly-decorated box they could use to store romantic mementos. Continue reading “What is a Branded Packaging Experience?”

Creating Business Success Through Brand Reinforcement

Major Us logos

There are certain corporate logos that are just burned into our brains.

Even if you’ve never eaten a Big Mac or bought a pair of basketball sneakers, you know McDonald’s golden arches or the Nike swoosh.

A good logo is one of the keys to creating a brand that resonates with your customers, as well as your customers-in-waiting. Continue reading “Creating Business Success Through Brand Reinforcement”