Reverse Prints vs. Positive Prints

Positive and negative printed tapes

It’s something we hear again and again from our customers when choosing custom printed tape designs.

“We want to use the black tape Amazon uses.”

If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.

However, this tape isn’t black. It is tan tape, printed with black and blue ink, allowing the original tape color to form the copy.

This is a process known as reverse printing, which is the opposite from positive printing, the traditional style of printing tape.

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