What Type of Art Files Work Best for Custom Tape Orders?

Graphic artist working on vector file

The world of digital art files can be divided into two groups: Vector and raster.

And when it comes to choosing artwork for custom printed tape, vector is your best choice.

In this blog post, we’ll explore the difference between the two types of art and explain why vector is the clear victor. Continue reading “What Type of Art Files Work Best for Custom Tape Orders?”

What is a Branded Packaging Experience?

Heart Shaped Boxes

Every Valentine’s Day, countless people give or receive chocolates packaged in heart-shaped boxes.

It’s a design that dates back to 1861, when the Cadbury company was looking for a way to sell its new “eating chocolates.”

The idea was to give people packaging that doubled as a keepsake. You could give your beloved candy on Valentine’s Day, along with a lovingly-decorated box they could use to store romantic mementos. Continue reading “What is a Branded Packaging Experience?”

Creating Business Success Through Brand Reinforcement

Major Us logos

There are certain corporate logos that are just burned into our brains.

Even if you’ve never eaten a Big Mac or bought a pair of basketball sneakers, you know McDonald’s golden arches or the Nike swoosh.

A good logo is one of the keys to creating a brand that resonates with your customers, as well as your customers-in-waiting. Continue reading “Creating Business Success Through Brand Reinforcement”