Don’t Make These Logo Mistakes

Printed Tape

Back in August, we wrote about some of the ways to get potential customers to notice your logo, such as using the right color and embracing simplicity. Unfortunately, it’s also possible for your logo to get noticed for the wrong reasons. Any company can make logo mistakes, even ones as big as Google.  Back in the late 1990s, before Google got gargantuan, there was a brief period where its logo had an exclamation point…just like Google’s chief rival, Yahoo!

Copying someone else’s logo, even unintentionally, is an obvious example of what not to do when creating a logo for your custom shipping tape. Here are a few others:

1. Using too many colors

Color can be a wonderful way of grabbing people’s attention. If you spend some time looking at the custom shipping tape on our website, you’ll see plenty of rich blues, bold yellows, and intense reds. The key here is simplicity. Using more than two or three colors can make your logo design seem too busy.

2. Using the wrong colors

Not every color goes together. You might design a great-looking logo but turn people off by choosing jarring colors. Make sure the colors you choose are appropriate for your brand. A company selling children’s products would likely have different colors in their logo than an industrial manufacturing firm.

3. Using the wrong art files

The world of digital art files falls into two groups: raster and vector. Raster images are made up of a grid of picture elements, otherwise known as pixels, that form a larger image. Vectors are great for designing logos because of how they scale.

The same piece of art you put on your business cards or your custom shipping tape should look just as nice blown up on a poster or a billboard.

4. Choosing the wrong font

Not all fonts will work in every setting. If you think you’ve found a font that works with your logo, test how it performs in other scenarios. Examine how it looks next to other fonts you use on your website or in print. If it clashes with your existing fonts, it’s time to look for something else.

You’ll also need to pay attention to typography in your logo. Some common typography issues include:

  • Spacing – Are your letters too far apart? Too close together?
  • Over-used fonts – Don’t just go with the go-to fonts. See what else is out there.
  • Inappropriate fonts – You don’t want to use a “fun” font in a logo for a serious business (or vice versa)

5. Getting too wordy

We’ve tried to keep our sentences short in this article. If our language gets too flowery, we risk losing your attention. The same is true with logo design. A company name and icon are often all you need.

Putting your logo on your custom shipping tape is important. It puts your brand front and center, essentially acting as a free form of advertising that hits everyone who sees your package. It also costs less than printing up boxes that feature your logo.

Let Phoenix Tape help you achieve that goal. We’ve spent more than 30 years helping companies large and small tell their stories with attractive, durable custom shipping tape. Contact us today to learn how we can help your logo and your company stand out.

Contact Phoenix Tape

Why You Need Your Logo on Your Packing Tape

Logo on Poly 2-ink

When you’re trying to cut costs for your business, the idea of using custom printed tape might seem a little bit frivolous.

After all, why spring for a packing tape with a logo when you could just ship products with plain clear tape? We’d argue that a packing tape with logo is an investment, not an expense.

Here are a few reasons why a packing tape with logo can help your business stand out:

1. It puts your brand front and center

Paper Tape Revierse Logo

Custom printed tape does two jobs for the price of one roll of tape. First, it seals your packaging and ensures it gets to where it needs to go.

Secondly, it serves as a little billboard for your brand. Your logo is a key part of your branding efforts and putting it on a strip of tape that repeats it over and over is an easy way to get attention.

Plus, it makes a lasting impression, showing customers that you care about attention to detail. Custom printed tape is tape that sticks, in more ways than one.

2. It’s a cost-effective form of packaging

You look around and see other companies shipping their products using custom printed boxes. And this seems like an enticing option, until you consider the cost.

There’s the cost connected with printing the boxes, such as setting up presses and procuring colored inks. Add in factors such as the complexity of your logo, the number of boxes you’ll need to order, and whether you’ll print more than one side of the box, and the costs can rise even more.

In addition, putting your logo and/or messaging on your box will typically require a bigger box than you would otherwise use, which can take up valuable space in your warehouse.

With printed tape, you won’t have to worry about these costs. You can also use plain boxes, which can be purchased in lower quantities, saving you money and storage space.

3. It’s another layer of security

Poly 2-ink

Using a packing tape with a logo offers you another measure of security against tampering. With standard tape, it’s easy for someone to cut open your box and reseal it with a roll of tape they bought at a supermarket.

With custom printed tape, that scenario can’t happen. Your company is the only source for that tape, so if someone tampers with the package, you’ll know. Printed tape also improves traceability, especially for businesses that sell and ship food products. You can also print tape with messaging such as “fragile” or “handle with care” to make sure your products are handled and shipped the appropriate way.

Is your business ready to put its stamp on its shipping tape? Phoenix Tape can help. We’ve been creating outstanding packing tape with logos for more than 30 years.

Whether we’re working with a large corporation or a small, family-owned firm, our goal is the same: to create an affordable tape that increases brand awareness.

Contact us today to learn more. Our sales team can answer any questions that may arise, while our art department looks forward to creating a design that shows the world your logo.

Contact Phoenix Tape

Master of Its “Kraft”: The Benefits of Paper Tape

Branded Paper Tape Rolls

Just as there’s no one from Scotland involved in the creation of Scotch Tape – it was invented in Minnesota – there’s no one named Kraft behind the creation of kraft tape.

It’s a tape made from paper that is itself made from what’s known as the “kraft process,” the chief method for producing paper. (Kraft in this case comes from the German word for “strength,” meant to denote the superior strength of the paper.)

But that strength is just one of many benefits of kraft tape. Read on to learn why this tape can be a good fit for your company’s packaging. Continue reading “Master of Its “Kraft”: The Benefits of Paper Tape”

Lost in the Mail: How to Make Sure Packages Ship Securely

Package delivery warehouse

We’ve designed our custom shipping tape to help our customers get noticed. But that’s only part of our goal. We also work with tape that’s built to stick, keeping your products secure when they’re in the mail.

We think about package security quite a bit, but probably not as much as Dave Nelson, a packaging engineer for FedEx. Continue reading “Lost in the Mail: How to Make Sure Packages Ship Securely”

Reverse Prints vs. Positive Prints

Positive and negative printed tapes

It’s something we hear again and again from our customers when choosing custom printed tape designs.

“We want to use the black tape Amazon uses.”

If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.

However, this tape isn’t black. It is tan tape, printed with black and blue ink, allowing the original tape color to form the copy.

This is a process known as reverse printing, which is the opposite from positive printing, the traditional style of printing tape.

Continue reading “Reverse Prints vs. Positive Prints”

Design Considerations for Your Custom Printed Tape

Large group of printed tapeWhen it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.

The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.

Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.

In this blog post, we’ll look at some design options for your custom printed tape projects.

Tapes with just a logo

Single Logo printed tapeCompanies that choose this option end up with a printed tape that is easily viewed from across the room. The logos are usually bolder, larger and make a strong visual statement.  This option gives companies an exclusive brand promotion without any sort of clutter.

There are multiple variations for printed tape depending on the number of inks being used. Costs increase as you add more inks, so consider this factor when deciding what to print.

A simple logo with one ink looks very different from a three-color print. But if you’re using a strong, well-designed logo, the image will look great on your tape design no matter the number of inks.

Logo and one element printed tapeTapes with a logo and one element

Adding another element to the print usually makes it easier for a company to communicate with customers. Some of the more comment elements include phone numbers or mailing addresses or – in more recent years – a website URL.

Having more elements also highlights the importance of having a well-designed layout that is still readable once the tape is applied to a box.

Tapes with multiple elements

Multiple elements printed tapeMore complex prints continue to be structured around a company logo, with additional information playing a supporting role.

In many cases, the logo is still big enough to be clearly read from across the room, with extra information included in a smaller font. These days, these smaller elements can often take the shape of social media symbols, with companies using their tape to let customers know they can find them on Facebook, Twitter, etc.

Regardless of how many elements are used in the tape design, the result here is packaging that is easily recognized and enhances the company’s brand identity.

We often hear from customers who say having a custom tape makes their product stand out more for the retailers when they are stocking their shelves. Having a well-designed tape is important to our customers and we are proud to be able to produce such a wide variety of tapes.

To learn more about choosing the right tape design for your company, contact Phoenix Tape. We’ve spent the last three decades helping businesses like yours boost their brand awareness with logos that will get you noticed and custom printed shipping tape that will keep your products secure.

Contact Phoenix Tape

What Type of Art Files Work Best for Custom Tape Orders?

Graphic artist working on vector file

The world of digital art files can be divided into two groups: Vector and raster.

And when it comes to choosing artwork for custom printed tape, vector is your best choice.

In this blog post, we’ll explore the difference between the two types of art and explain why vector is the clear victor. Continue reading “What Type of Art Files Work Best for Custom Tape Orders?”

Thinking About Using Custom Washi Tape to Ship Products? Think Again

Washi scrapbooking tape

We almost feel guilty for saying anything bad about washi tape.

If you’re someone who’s into crafting, this Japanese paper tape has seemingly endless uses, allowing you to create all sorts of colorful designs.

It’s inexpensive, easy to find, versatile and flexible.

It’s also not a great option when you need a shipping or packaging tape. Here’s why. Continue reading “Thinking About Using Custom Washi Tape to Ship Products? Think Again”