Why You Need Your Logo on Your Packing Tape

Logo on Poly 2-ink

When you’re trying to cut costs for your business, the idea of using custom printed tape might seem a little bit frivolous.

After all, why spring for a packing tape with a logo when you could just ship products with plain clear tape? We’d argue that a packing tape with logo is an investment, not an expense.

Here are a few reasons why a packing tape with logo can help your business stand out:

1. It puts your brand front and center

Paper Tape Revierse Logo

Custom printed tape does two jobs for the price of one roll of tape. First, it seals your packaging and ensures it gets to where it needs to go.

Secondly, it serves as a little billboard for your brand. Your logo is a key part of your branding efforts and putting it on a strip of tape that repeats it over and over is an easy way to get attention.

Plus, it makes a lasting impression, showing customers that you care about attention to detail. Custom printed tape is tape that sticks, in more ways than one.

2. It’s a cost-effective form of packaging

You look around and see other companies shipping their products using custom printed boxes. And this seems like an enticing option, until you consider the cost.

There’s the cost connected with printing the boxes, such as setting up presses and procuring colored inks. Add in factors such as the complexity of your logo, the number of boxes you’ll need to order, and whether you’ll print more than one side of the box, and the costs can rise even more.

In addition, putting your logo and/or messaging on your box will typically require a bigger box than you would otherwise use, which can take up valuable space in your warehouse.

With printed tape, you won’t have to worry about these costs. You can also use plain boxes, which can be purchased in lower quantities, saving you money and storage space.

3. It’s another layer of security

Poly 2-ink

Using a packing tape with a logo offers you another measure of security against tampering. With standard tape, it’s easy for someone to cut open your box and reseal it with a roll of tape they bought at a supermarket.

With custom printed tape, that scenario can’t happen. Your company is the only source for that tape, so if someone tampers with the package, you’ll know. Printed tape also improves traceability, especially for businesses that sell and ship food products. You can also print tape with messaging such as “fragile” or “handle with care” to make sure your products are handled and shipped the appropriate way.

Is your business ready to put its stamp on its shipping tape? Phoenix Tape can help. We’ve been creating outstanding packing tape with logos for more than 30 years.

Whether we’re working with a large corporation or a small, family-owned firm, our goal is the same: to create an affordable tape that increases brand awareness.

Contact us today to learn more. Our sales team can answer any questions that may arise, while our art department looks forward to creating a design that shows the world your logo.

Contact Phoenix Tape

Design Considerations for Your Custom Printed Tape

Large group of printed tapeWhen it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.

The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.

Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.

In this blog post, we’ll look at some design options for your custom printed tape projects.

Tapes with just a logo

Single Logo printed tapeCompanies that choose this option end up with a printed tape that is easily viewed from across the room. The logos are usually bolder, larger and make a strong visual statement.  This option gives companies an exclusive brand promotion without any sort of clutter.

There are multiple variations for printed tape depending on the number of inks being used. Costs increase as you add more inks, so consider this factor when deciding what to print.

A simple logo with one ink looks very different from a three-color print. But if you’re using a strong, well-designed logo, the image will look great on your tape design no matter the number of inks.

Logo and one element printed tapeTapes with a logo and one element

Adding another element to the print usually makes it easier for a company to communicate with customers. Some of the more comment elements include phone numbers or mailing addresses or – in more recent years – a website URL.

Having more elements also highlights the importance of having a well-designed layout that is still readable once the tape is applied to a box.

Tapes with multiple elements

Multiple elements printed tapeMore complex prints continue to be structured around a company logo, with additional information playing a supporting role.

In many cases, the logo is still big enough to be clearly read from across the room, with extra information included in a smaller font. These days, these smaller elements can often take the shape of social media symbols, with companies using their tape to let customers know they can find them on Facebook, Twitter, etc.

Regardless of how many elements are used in the tape design, the result here is packaging that is easily recognized and enhances the company’s brand identity.

We often hear from customers who say having a custom tape makes their product stand out more for the retailers when they are stocking their shelves. Having a well-designed tape is important to our customers and we are proud to be able to produce such a wide variety of tapes.

To learn more about choosing the right tape design for your company, contact Phoenix Tape. We’ve spent the last three decades helping businesses like yours boost their brand awareness with logos that will get you noticed and custom printed shipping tape that will keep your products secure.

Contact Phoenix Tape

Custom Paper Tape or Plastic Tape: Which is Better for Your Packing Needs?

Paper vs Plastic tape

It’s a question you’ve heard countless times at the grocery store: paper or plastic?
It’s one that applies to the world of custom printed packing tape as well. And while plastic tape and paper tape – also known as “kraft tape” – both have their selling points, there are times when one tape is more appropriate than the other. Continue reading “Custom Paper Tape or Plastic Tape: Which is Better for Your Packing Needs?”