Master of Its “Kraft”: The Benefits of Paper Tape

Branded Paper Tape Rolls

Just as there’s no one from Scotland involved in the creation of Scotch Tape – it was invented in Minnesota – there’s no one named Kraft behind the creation of kraft tape.

It’s a tape made from paper that is itself made from what’s known as the “kraft process,” the chief method for producing paper. (Kraft in this case comes from the German word for “strength,” meant to denote the superior strength of the paper.)

But that strength is just one of many benefits of kraft tape. Read on to learn why this tape can be a good fit for your company’s packaging. Continue reading “Master of Its “Kraft”: The Benefits of Paper Tape”

How to Make Your Logo Stand Out

Designer designing logo

Pretty much every business has a logo, but not all of those logos are memorable. Not everyone can give the world the Nike swoosh, Apple’s apple, or the Starbucks mermaid.

But that doesn’t mean your logo needs to be dull. After all, our customers who request a packing tape with logo do so because they hope to be noticed.

Here are a few ways to make that happen.

Color exploration1. The importance of color

Color choice isn’t something that should be taken lightly. Different colors can trigger different emotions in us: blue signifies order, security and trust, while red says “Love, energy and passion.” The colors you choose need to be appropriate for your brand, while also distinct enough to make you stand out from your competition.

Keep in mind there are many colors that are offered as standard colors, such as Reflex Blue, Process Blue, and Black for example. Using a more unique color like teal or neon green might add additional custom color charges to your branding efforts when you go to print something like custom tape or labels.

2. Make it something you own

Instead of running with the pack and using a hackneyed logo design, try for something that’s unique. Starbucks is a good example. There’s no connection between mermaids and coffee – and you’d have to have read Moby-Dick to know where the name comes from – but it’s certainly memorable.

Simple logo design3. Simplicity is key

You may not be able to come up with an intricate logo design. But that’s OK. The Starbucks mermaid might have been based on a 16th century woodcut, but there are plenty of famous logos that are the height of simplicity – the swoosh from Nike, or Target’s target-shaped circles, for example.

And when you’re designing a custom packing tape with logo, choosing a simpler logo will make your print job much smoother. Complex logos can often determine the type of tape you’ll need as well.

Complex logos can often determine the type of tape you’ll need as well. If you need to show a lot of detail with your logo, you’ll want to choose polypropylene tape instead of PVC. Both tapes are fine for basic print jobs. Polypropylene tape uses a polymer plate for its printing, making it a stronger choice for print runs with a lot of details. PVC tape is printed using a kneaded rubber plate, which absorb ink over time and swells, making the printing thicker and details less defined.

4. Using negative space

Negative space is the background space around and between the main subject of your image. The most famous example of this in the world of logos is probably FedEx, in which the white space between the E and x forms an arrow.

It’s hard to spot. Some people go years without realizing it’s there, but it’s a nice example of using negative space to convey a message (in this case precision, speed, and forward movement).

5. Tell a story

Good logos come with a story. They’re not just an illustration, they carry meaning. The FedEx arrow is one example, but there’s also the way the bird in the Twitter logo is taking flight. A great logo can tell your prospective customers “This is what we’re all about.”

A strong logo is an important part of building your brand. And putting that logo on your packing tape lets you share your brand not only with customers but with everyone who encounters your packaging.

If you’re seeking a packing tape with logo, look no further than Phoenix Tape. We’ve spent more than 30 years working with businesses like yours to tell their stories with amazing printed tape. Contact us today to find out how we can help you build your brand.

What is PVC Packing Tape?

PVC tape

You work in an office that values peace and quiet. There’s not a lot of chatter, no phones ringing, no raised voices.

Then it comes time to ship something, and the silence inside your office is broken by the unmistakable crackle of someone unrolling packing tape.

“Wow,” you say to your co-workers. “I wish we could find a quieter tape.”

That’s where we’d step in and ask, “Have you heard about custom-printed PVC packing tape?”

Unlike polypropylene, PVC packing tape is quiet. You can pull it from its roll with little noise. It’s a quality tape with a surface that allows for three ink colors.

Continue reading “What is PVC Packing Tape?”

What to Consider When Designing Your Custom Tape Rolls

Tape being printed

You need tape to seal your packaging before you ship your project, but you’ve decided that you don’t want just any tape.

You’re interested in custom tape rolls designed with your messaging.  But how do you figure out what to put on the tape and the type of tape to use?

In this blog post, we’ll look at the best way to choose your tape and what to print so that your custom tape rolls make an impact and represent your business the way you want it represented.

Continue reading “What to Consider When Designing Your Custom Tape Rolls”

Why Polypropylene is the Most Popular Packing Tape

If you knew nothing about packing tape and walked into your local hardware or office supply store, you would most likely come away with a roll of polypropylene tape. You can confirm this by pulling the tape off the roll and listening for a loud crackling noise.

It’s the most popular form of packing tape, for a few important reasons.

1. It’s economical

If you need to conserve shipping costs when ordering custom packing tape, go with polypropylene, which is typically priced lower than other tapes.

2. It offers excellent printability

Poly yellow 2 inkDo you need printed tape that shows a lot of detail? Then you’ll want to choose polypropylene tape over its PVC counterpart.

Both tape varieties will work if you’re looking for basic printing (for example, tape that simply lists your company’s name).

Polypropylene tape uses a polymer plate for its printing, making it a better choice for long printing runs with a lot of detail.

But the printing on PVC tape is produced with a kneaded rubber plate. As time goes by, that rubber absorbs the ink used in printing and starts to swell. The printing becomes thicker and details become less defined.

3. It offers a range of thickness

Poly clear machine and 0.5 inch

If you need to ship heavier products, pick a tape with a greater thickness. Polypropylene and PVC tape thickness is measured in mils, with one mil equaling one thousandth of an inch. Tapes are typically between 1.6 mils and 3 mils.

As the tape becomes thicker, the adhesive is more aggressive. Polypropylene tape ranges from 1.9 mils to 2.9 mils, which you’d use to ship packages that weigh more than 50 pounds.

It adheres nicely to corrugated cardboard boxes but remember that weight is more important than box size when choosing custom printed tape. You might have a large box that’s only holding a 15-pound product surrounded by void fill.

The “quiet tape”

Polypropylene tape is known for the crackling sound it makes when you unpeel it from its roll. We’d be willing to bet you can hear that noise in your head as you read this.

PVC TapeAnd for some people, that distinctive crackle isn’t really a selling point. If you work in a smaller office and worry that tape noise might be a problem, you may want to choose PVC, which we think of as “the quiet tape.”

Whether you think polypropylene tape or PVC tape is right for your products, Phoenix Tape has you covered. For more than 30 years, we’ve been producing quality custom packing tape designed to increase your brand awareness while keeping your goods secure.

Contact us today to speak to our sales and design team. We look forward to steering you toward the right custom printed tape.