Month: February 2019

Every Valentine’s Day, countless people give or receive chocolates packaged in heart-shaped boxes.

It’s a design that dates back to 1861, when the Cadbury company was looking for a way to sell its new “eating chocolates.”

The idea was to give people packaging that doubled as a keepsake. You could give your beloved candy on Valentine’s Day, along with a lovingly-decorated box they could use to store romantic mementos. Continue reading “What is a Branded Packaging Experience?”

There are certain corporate logos that are just burned into our brains.

Even if you’ve never eaten a Big Mac or bought a pair of basketball sneakers, you know McDonald’s golden arches or the Nike swoosh.

A good logo is one of the keys to creating a brand that resonates with your customers, as well as your customers-in-waiting. Continue reading “Creating Business Success Through Brand Reinforcement”