Every Valentine’s Day, countless people give or receive chocolates packaged in heart-shaped boxes.
It’s a design that dates back to 1861, when the Cadbury company was looking for a way to sell its new “eating chocolates.”
The idea was to give people packaging that doubled as a keepsake. You could give your beloved candy on Valentine’s Day, along with a lovingly-decorated box they could use to store romantic mementos. Continue reading “What is a Branded Packaging Experience?”