Although marketing approaches change every so often, there’s a certain permanence in the power of visuals.
Visual messages are easier to digest. For example, companies use colorful infographics in marketing campaigns to turn otherwise boring data into visually appealing content.
Brand colors have become the vehicles of recognition. Nowadays, if customers can’t visually identify you from your competitors, they won’t remember you. It’s that simple.
Brand visuals don’t just serve as marketing tools anymore. Everybody recognizes that shopping online can be a risky business. The reassurance of professional brand visuals on the packages and parcels they order online goes a long way in developing trust.
Reinforcing Brand Identity
The importance of brand recognition is not lost on anyone. Usually, it’s a question of how to do it, not why.
There are many ways to reinforce your brand identity. Depending on your business model, some of these methods may be more effective than others.
However, when marketing your brand, you can never really do too much. Leveraging multiple marketing channels lets you get your brand out there quickly, and that’s how most businesses would have it.
But when the budget is an issue, it really helps to focus on the methods that bring the best results.
1. Using the Same Branding Elements Everywhere
Using consistent branding elements across all your marketing touchpoints creates a cohesive brand identity.
It’s the only way to make your brand recognizable and create a unified experience for existing and potential customers.
2. Developing a Memorable Logo
Your brand should have an instantly recognizable logo. It should be unique so that it draws an immediate association to your brand.
The same applies to your brand slogan. The slogan can be included in all your marketing materials, so it pays to make it catchy and recognizable.
3. Having a Social Media Presence
On social media, brands can build huge followings that help to spread information about them.
Social media is a potent tool for marketers that know how to use it. It has leveled the playing field for businesses with small budgets, who can now rely on creativity alone to drum up attention online.
4. Creating Unique Packaging
If you ship goods to customers, using generic packaging is out of the question. Shipping creates a huge marketing opportunity because packages can be branded.
When the packages sent to your customers match your website’s brand colors and logos, you inspire confidence and trust. Your existing customers feel like they can trust you to be reliable.
Branded packages also attract the attention of potential customers for the simple reason that they inspire trust. People are more inclined to work with an online company if they’ve seen proof of delivery in the real world.
That is why you should invest in custom tape, which has its own advantages:
- It is so easy to print your brand on custom tape
- Custom shipping tape can be used on a wide variety of packaging materials
- Custom packing tape takes up less room in a warehouse where space is at a premium
- Custom tape is easier on a budget than expensive custom printed boxes and you don’t have to order such large quantities
- Custom printed tape can not only secure your packaging but boost your brand identity and inspire your customer’s trust
Harnessing the Power of Branding
Never underestimate the power of branding. If you’ve been shipping with blank tape, it’s time to change that.
Custom shipping tape is inexpressive yet just as effective as printed branding materials. It’s also quite versatile since you can put it on all kinds of parcels and boxes. Contact Phoenix Tape today for all of your custom tape needs.
Reinforcing your brand identity is paramount to growing your presence online and offline, retaining your customers, and generating more revenue.