What is Strapping Tape?

stack of branded packing tape rolls

What is Strapping Tape?

While top-selling packaging tapes like polypropylene, PVC, and kraft paper tape often get all the glory, other lesser-known varieties have unique and noteworthy advantages that are worth a second look. One such variety is strapping tape, also known as filament tape. In this article, we’ll reveal the most frequent questions our customers ask about strapping tape to help you learn more about this utility-grade packaging solution.

After reading this article, you’ll discover the answers to the following:

What is strapping tape?

What is strapping tape made of?

How does strapping tape work?

How is strapping tape used?

What are the customization options?

If you’re ready to explore the ins and outs of heavy-duty strapping tape, let’s get started.

What is strapping tape?

First patented in 1956 by a scientist working for Johnson & Johnson, strapping tape is the same as filament tape, a utility-grade tape named after its embedded fiberglass filaments that lend exceptional strength and integrity. High tensile strength is the central feature that distinguishes strapping tape from most other types of packing tape. In addition to being stronger than alternative tapes, strapping tape’s rubber adhesive forms a long-lasting bond that makes this tape well-suited for many heavy-duty applications.

What is strapping tape made of?

Strapping tape is made of tensilized polypropylene, polyester yarn, or glass yarn filaments for reinforcement. It has a synthetic rubber adhesive, a beneficial feature when you need your tape to form a long-lasting bond.

boxes sealed with branded packing tape

How does strapping tape work?

Like polypropylene and PVC tape, strapping tape is a pressure-sensitive adhesive (PSA) tape with a sticky backing that adheres to surfaces when you apply light pressure. In this way, you get the same convenience and ease of use of traditional tape, with the added benefit of powerful strength for heavy-duty utility applications. A split- and crack-resistant backing, as well as moisture- and solvent-resistant properties, round out the many durability-focused benefits of choosing strapping tape.

How is strapping tape used?

Strapping tape is much stronger than traditional adhesive tapes, making it the best choice for heavy-duty packaging applications, such as:

– Bundling packages

– Closing cartons

– Reinforcing packages

– Unitizing loads

– Securing loads during transit

However, you can apply the exquisite strength of filament tape to many other heavy-duty packaging applications that call for a smart and sturdy solution.

What are the customization options?

Our strapping tape, or filament tape, is clear and available in 60-yard lengths. There are many ways to customize this packaging tape to meet your application and branding requirements, such as:

tape rolls being printed with branded logos

Width – Choose either a 2” or 3” width, depending on which dimension works best with your packaging application.

Number of ink colors – Select one, two, or three ink colors to design your filament tape to reflect your company’s brand and message. Whether you’re going for a bright and bold look or something more minimalist, check out the tips in our recent article on designing the look of your box with custom packing tape.

PMS inks – Choose from 11 standard Pantone Matching System (PMS) ink colors, including black, white, reflex blue, process blue, red, green, orange, yellow, burgundy, gray, or brown. Or, use our PMS color-matching capabilities to select an ink that best aligns with your desired color scheme.

Reverse print – If you’re looking to create a design that displays the opposite background and foreground colors, go for the reverse print customization option. Because it’s a specialty process, extra surcharges may apply.

Flood coat – Finally, select flood coat to achieve a look where the ink coats a larger surface area of the tape. Just like a reverse print, extra surcharges may apply when you choose this filament tape customization option.

As we explored in this article, strapping tape, or filament tape, is an easy-to-use custom packaging tape designed to stand up to your most demanding strapping jobs. If you’re interested in learning more about filament tape or its customization, please contact us!

4 Ways to Design the Look of Your Box with Custom Packing Tape

2 ink reverse

With so many shipping boxes transported to and fro, companies are continually looking for ways to rise above the competition. The answer is custom printed boxes, right? Actually, no. There’s a better solution. Custom packing tape lets you design a standout package without having to pay for expensive custom printed boxes. By increasing brand visibility, improving package security and traceability, and reducing costs and inventory space required, custom packing tape can run circles around printed boxes. So, how can you customize your tape so that it tells your story? It all comes down to the design.

Custom packing tape gives your box endless design possibilities. The following are a few of our favorite design looks:

  1. Bright and bold 
  2. Charmingly classic
  3. Modern minimalist
  4. Perfectly practical 

Continue reading to discover the design secrets for achieving these looks with custom packing tape, the affordable way to show off your brand.

Design look #1: Bright and bold

Poly 2 ink

A bright and bold custom packing tape design is masterful in standing out from the crowd. It often features an interesting medley of colors and graphics that draws attention to your package, putting your brand and messaging front and center. 

To achieve a bright and bold look, consider the following elements for your custom packing tape:

  • A boldly colored tape in a stock or PMS color 
  • Up to three ink colors to match your company’s logo
  • Multiple design elements, such as your logo, a call-to-action, exciting announcement, or your contact information
  • Bold typography that’s easy to read

Pro tip: Color is an essential component to a bright and bold box design, but don’t go overboard. Too many colors in a single logo can increase production difficulty and costs. Instead, aim for an eye-catching and complementary color scheme to achieve this look. 

Design look #2: Charmingly classic

PVC 2 ink

Classically designed custom packing tape is known for its charming visual appeal. This look features time-honored elements, such as a colored or neutral tape color with one or two ink colors and a simpler design than the bright and bold look.

To achieve a charmingly classic look, consider the following elements for your custom packing tape:

  • Colored or neutral tape colors
  • One or two ink complementary ink colors
  • Design featuring your logo and one other element, such as your phone number, website address, or social media handles
  • Simple graphics 

Pro tip: For a classic custom packing tape design, avoid making these logo mistakes. A good rule of thumb is to avoid using too many colors, the wrong combination of colors, ornate fonts, and too many words. 

Design look #3: Modern minimalism

Paper Tape 2 ink

The minimalist design craze continues to take hold in many areas of life, including fashion, interior design – and custom packaging tape! Marked by just a few essential design elements, a limited color palette, and basic shapes and fonts, minimalist design is a subtle look that can make a strong impression. 

To achieve a modern minimalism look, consider the following elements for your custom packing tape:

  • Clear or neutral tape colors, such as tan (kraft paper tape), white, or black
  • One ink color in a tone that contrasts nicely against the neutral tape color, such as black or white
  • A single logo or ultra-simplistic design

Pro tip: Just because your custom packing tape design is minimal doesn’t mean your impact will be minimal! Consider incorporating one of these tips for using custom branded packing tape as a marketing tool to make your minimalistic design shine. From coupon codes to other key branding elements, this design look is brimming with possibilities. 

Design look #4: Perfectly practical

PVC 2 ink showing phone number and address

The final look on our list of favorite custom packing tape looks centers on the practical side of the coin. The tape displays all the necessary contact information such as phone number, address and website. Practicality also includes tape designs with handling or storage instructions, such as “Fragile” or “Keep Refrigerated.” A perfectly practical design may also include SKU numbers or other box content identifiers that make it easy for your team to manage your inventory. 

To achieve a perfectly practical look, consider the following elements for your custom packing tape:

Pro tip: Browse our selection of stock printed tape to see if there’s a pre-printed option that will work for your needs. 

These four looks are just some of the ways you can design custom packing tape to align with your brand and packaging needs – without having to overpay for printed boxes. To learn more about our affordable packaging tapes and endless customization and design options, contact our sales and design professionals

Contact Phoenix Tape

5 Ways to Use Custom Branded Packing Tape as a Marketing Tool

custom branded packing tape

In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.

A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.

Continue reading “5 Ways to Use Custom Branded Packing Tape as a Marketing Tool”

6 Elements That Make a Good Logo for Custom Printed Tape

Desinging Logos

One of the best things about custom printed tape is that it allows you to create a packing tape with a logo. Anyone who receives – or even sees – your packaging also encounters your brand.

Think of each strip of tape as a micro billboard for your company. What do you want your customers to see – and more importantly, to feel – when they see your logo?

The key to designing a logo that’s memorable – for all the right reasons – lies with these elements. Continue reading “6 Elements That Make a Good Logo for Custom Printed Tape”

What Color Tape Should I Choose?

Group of printed tape

Different colors trigger different responses in our brains. That’s what the study of color psychology is all about, the study of how different hues affect our emotions.

And that’s an important consideration when choosing your company logo and deciding what colors to pick when designing printed packing tape.

Read on to learn more about what colors are offered and which ones are popular

Continue reading “What Color Tape Should I Choose?”

Don’t Make These Logo Mistakes

Printed Tape

Back in August, we wrote about some of the ways to get potential customers to notice your logo, such as using the right color and embracing simplicity. Unfortunately, it’s also possible for your logo to get noticed for the wrong reasons. Any company can make logo mistakes, even ones as big as Google.  Back in the late 1990s, before Google got gargantuan, there was a brief period where its logo had an exclamation point…just like Google’s chief rival, Yahoo!

Copying someone else’s logo, even unintentionally, is an obvious example of what not to do when creating a logo for your custom shipping tape. Here are a few others:

1. Using too many colors

Color can be a wonderful way of grabbing people’s attention. If you spend some time looking at the custom polypropylene shipping tape on our website, you’ll see plenty of rich blues, bold yellows, and intense reds. The key here is simplicity. Using more than two or three colors can make your logo design seem too busy.

2. Using the wrong colors

Not every color goes together. You might design a great-looking logo but turn people off by choosing jarring colors. Make sure the colors you choose are appropriate for your brand. A company selling children’s products would likely have different colors in their logo than an industrial manufacturing firm.

3. Using the wrong art files

The world of digital art files falls into two groups: raster and vector. Raster images are made up of a grid of picture elements, otherwise known as pixels, that form a larger image. Vectors are great for designing logos because of how they scale.

The same piece of art you put on your business cards or your custom shipping tape should look just as nice blown up on a poster or a billboard.

4. Choosing the wrong font

Not all fonts will work in every setting. If you think you’ve found a font that works with your logo, test how it performs in other scenarios. Examine how it looks next to other fonts you use on your website or in print. If it clashes with your existing fonts, it’s time to look for something else.

You’ll also need to pay attention to typography in your logo. Some common typography issues include:

  • Spacing – Are your letters too far apart? Too close together?
  • Over-used fonts – Don’t just go with the go-to fonts. See what else is out there.
  • Inappropriate fonts – You don’t want to use a “fun” font in a logo for a serious business (or vice versa)

5. Getting too wordy

We’ve tried to keep our sentences short in this article. If our language gets too flowery, we risk losing your attention. The same is true with logo design. A company name and icon are often all you need.

Putting your logo on your custom shipping tape is important. It puts your brand front and center, essentially acting as a free form of advertising that hits everyone who sees your package. It also costs less than printing up boxes that feature your logo.

Let Phoenix Tape help you achieve that goal. We’ve spent more than 30 years helping companies large and small tell their stories with attractive, durable custom shipping tape. Contact us today to learn how we can help your logo and your company stand out with custom-printed PVC, polypropylene, or paper tape.

Contact Phoenix Tape

Why You Need Your Logo on Your Packing Tape

Logo on Poly 2-ink

When you’re trying to cut costs for your business, the idea of using custom printed tape might seem a little bit frivolous.

After all, why spring for a packing tape with a logo when you could just ship products with plain clear tape? We’d argue that a packing tape with logo is an investment, not an expense.

Here are a few reasons why a packing tape with logo can help your business stand out:

1. It puts your brand front and center

Paper Tape Revierse Logo

Custom printed tape does two jobs for the price of one roll of tape. First, it seals your packaging and ensures it gets to where it needs to go.

Secondly, it serves as a little billboard for your brand. Your logo is a key part of your branding efforts and putting it on a strip of tape that repeats it over and over is an easy way to get attention.

Plus, it makes a lasting impression, showing customers that you care about attention to detail. Custom printed tape is tape that sticks, in more ways than one.

2. It’s a cost-effective form of packaging

You look around and see other companies shipping their products using custom printed boxes. And this seems like an enticing option until you consider the cost.

There’s the cost connected with printing the boxes, such as setting up presses and procuring colored inks. Add in factors such as the complexity of your logo, the number of boxes you’ll need to order, and whether you’ll print more than one side of the box, and the costs can rise even more.

In addition, putting your logo and/or messaging on your box will typically require a bigger box than you would otherwise use, which can take up valuable space in your warehouse.

With printed tape, you won’t have to worry about these costs. You can also use plain boxes, which can be purchased in lower quantities, saving you money and storage space.

3. It’s another layer of security

Poly 2-ink

Using a packing tape with a logo offers you another measure of security against tampering. With standard tape, it’s easy for someone to cut open your box and reseal it with a roll of tape they bought at a supermarket.

With custom printed tape, that scenario can’t happen. Your company is the only source for that tape, so if someone tampers with the package, you’ll know. Printed tape also improves traceability, especially for businesses that sell and ship food products. You can also print tape with messaging such as “fragile” or “handle with care” to make sure your products are handled and shipped the appropriate way.

Is your business ready to put its stamp on its shipping tape? Phoenix Tape can help. We’ve been creating outstanding packing tape with logos for more than 30 years.

Whether we’re working with a large corporation or a small, family-owned firm, our goal is the same: to create an affordable tape that increases brand awareness.

Contact us today to learn more. Our sales team can answer any questions that may arise, while our art department looks forward to creating a design that shows the world your logo.

Contact Phoenix Tape

How to Make Your Logo Stand Out

Designer designing logo

Pretty much every business has a logo, but not all of those logos are memorable. Not everyone can give the world the Nike swoosh, Apple’s apple, or the Starbucks mermaid.

But that doesn’t mean your logo needs to be dull. After all, our customers who request a packing tape with logo do so because they hope to be noticed.

Here are a few ways to make that happen.

Color exploration1. The importance of color

Color choice isn’t something that should be taken lightly. Different colors can trigger different emotions in us: blue signifies order, security and trust, while red says “Love, energy and passion.” The colors you choose need to be appropriate for your brand, while also distinct enough to make you stand out from your competition.

Keep in mind there are many colors that are offered as standard colors, such as Reflex Blue, Process Blue, and Black for example. Using a more unique color like teal or neon green might add additional custom color charges to your branding efforts when you go to print something like custom paper tape or labels.

2. Make it something you own

Instead of running with the pack and using a hackneyed logo design, try for something that’s unique. Starbucks is a good example. There’s no connection between mermaids and coffee – and you’d have to have read Moby-Dick to know where the name comes from – but it’s certainly memorable.

Simple logo design3. Simplicity is key

You may not be able to come up with an intricate logo design. But that’s OK. The Starbucks mermaid might have been based on a 16th century woodcut, but there are plenty of famous logos that are the height of simplicity – the swoosh from Nike, or Target’s target-shaped circles, for example.

And when you’re designing a custom packing tape with logo, choosing a simpler logo will make your print job much smoother. Complex logos can often determine the type of tape you’ll need as well.

Complex logos can often determine the type of tape you’ll need as well. If you need to show a lot of detail with your logo, you’ll want to choose polypropylene tape instead of PVC. Both tapes are fine for basic print jobs. Polypropylene tape uses a polymer plate for its printing, making it a stronger choice for print runs with a lot of details. PVC tape is printed using a kneaded rubber plate, which absorb ink over time and swells, making the printing thicker and details less defined.

4. Using negative space

Negative space is the background space around and between the main subject of your image. The most famous example of this in the world of logos is probably FedEx, in which the white space between the E and x forms an arrow.

It’s hard to spot. Some people go years without realizing it’s there, but it’s a nice example of using negative space to convey a message (in this case precision, speed, and forward movement).

5. Tell a story

Good logos come with a story. They’re not just an illustration, they carry meaning. The FedEx arrow is one example, but there’s also the way the bird in the Twitter logo is taking flight. A great logo can tell your prospective customers “This is what we’re all about.”

A strong logo is an important part of building your brand. And putting that logo on your packing tape lets you share your brand not only with customers but with everyone who encounters your packaging.

If you’re seeking a packing tape with logo, look no further than Phoenix Tape. We’ve spent more than 30 years working with businesses like yours to tell their stories with amazing printed tape. Contact us today to find out how we can help you build your brand.

Design Considerations for Your Custom Printed Tape

Large group of printed tapeWhen it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.

The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.

Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.

In this blog post, we’ll look at some design options for your custom printed tape projects.

Tapes with just a logo

Single Logo printed tapeCompanies that choose this option end up with a printed tape that is easily viewed from across the room. The logos are usually bolder, larger and make a strong visual statement.  This option gives companies an exclusive brand promotion without any sort of clutter.

There are multiple variations for printed tape depending on the number of inks being used. Costs increase as you add more inks, so consider this factor when deciding what to print.

A simple logo with one ink looks very different from a three-color print. But if you’re using a strong, well-designed logo, the image will look great on your tape design no matter the number of inks.

Logo and one element printed tapeTapes with a logo and one element

Adding another element to the print usually makes it easier for a company to communicate with customers. Some of the more comment elements include phone numbers or mailing addresses or – in more recent years – a website URL.

Having more elements also highlights the importance of having a well-designed layout that is still readable once the tape is applied to a box.

Tapes with multiple elements

Multiple elements printed tapeMore complex prints continue to be structured around a company logo, with additional information playing a supporting role.

In many cases, the logo is still big enough to be clearly read from across the room, with extra information included in a smaller font. These days, these smaller elements can often take the shape of social media symbols, with companies using their tape to let customers know they can find them on Facebook, Twitter, etc.

Regardless of how many elements are used in the tape design, the result here is packaging that is easily recognized and enhances the company’s brand identity.

We often hear from customers who say having a custom tape makes their product stand out more for the retailers when they are stocking their shelves. Having a well-designed tape is important to our customers and we are proud to be able to produce such a wide variety of tapes.

To learn more about choosing the right tape design for your company, contact Phoenix Tape. We’ve spent the last three decades helping businesses like yours boost their brand awareness with logos that will get you noticed and custom-printed shipping tape that will keep your products secure. Whether you’re looking for branded paper tape, unique PVC tape, or custom polypropylene tape we have a solution that will fit your brand and budget.

Contact Phoenix Tape

What Type of Art Files Work Best for Custom Tape Orders?

Graphic artist working on vector file

The world of digital art files can be divided into two groups: Vector and raster.

And when it comes to choosing artwork for custom printed tape, vector is your best choice.

In this blog post, we’ll explore the difference between the two types of art and explain why vector is the clear victor. Continue reading “What Type of Art Files Work Best for Custom Tape Orders?”