While top-selling packaging tapes like polypropylene, PVC, and kraft paper tape often get all the glory, other lesser-known varieties have unique and noteworthy advantages that are worth a second look. One such variety is strapping tape, or filament tape. In this article, we’ll reveal the most frequent questions our customers ask about strapping tape to help you learn more about this utility-grade packaging solution.
With so many shipping boxes transported to and fro, companies are continually looking for ways to rise above the competition. The answer is custom printed boxes, right? Actually, no. There’s a better solution. Custom packing tape lets you design a standout package without having to pay for expensive custom printed boxes. By increasing brand visibility, improving package security and traceability, and reducing costs and inventory space required, custom packing tape can run circles around printed boxes. So, how can you customize your tape so that it tells your story? It all comes down to the design.
In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.
A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.
Back in August, we wrote about some of the ways to get potential customers to notice your logo, such as using the right color and embracing simplicity. Unfortunately, it’s also possible for your logo to get noticed for the wrong reasons. Any company can make logo mistakes, even ones as big as Google. Back in the late 1990s, before Google got gargantuan, there was a brief period where its logo had an exclamation point…just like Google’s chief rival, Yahoo!
Copying someone else’s logo, even unintentionally, is an obvious example of what not to do when creating a logo for your custom shipping tape. Here are a few others:
When it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.
The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.
Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.
In this blog post, we’ll look at some design options for your custom printed tape projects.