With so many shipping boxes transported to and fro, companies are continually looking for ways to rise above the competition. The answer is custom printed boxes, right? Actually, no. There’s a better solution. Custom packing tape lets you design a standout package without having to pay for expensive custom printed boxes. By increasing brand visibility, improving package security and traceability, and reducing costs and inventory space required, custom packing tape can run circles around printed boxes. So, how can you customize your tape so that it tells your story? It all comes down to the design.
Custom packing tape gives your box endless design possibilities. The following are a few of our favorite design looks:
- Bright and bold
- Charmingly classic
- Modern minimalist
- Perfectly practical
Continue reading to discover the design secrets for achieving these looks with custom packing tape, the affordable way to show off your brand.
Design look #1: Bright and bold
A bright and bold custom packing tape design is masterful in standing out from the crowd. It often features an interesting medley of colors and graphics that draws attention to your package, putting your brand and messaging front and center.
To achieve a bright and bold look, consider the following elements for your custom packing tape:
- A boldly colored tape in a stock or PMS color
- Up to three ink colors to match your company’s logo
- Multiple design elements, such as your logo, a call-to-action, exciting announcement, or your contact information
- Bold typography that’s easy to read
Pro tip: Color is an essential component to a bright and bold box design, but don’t go overboard. Too many colors in a single logo can increase production difficulty and costs. Instead, aim for an eye-catching and complementary color scheme to achieve this look.
Design look #2: Charmingly classic
Classically designed custom packing tape is known for its charming visual appeal. This look features time-honored elements, such as a colored or neutral tape color with one or two ink colors and a simpler design than the bright and bold look.
To achieve a charmingly classic look, consider the following elements for your custom packing tape:
- Colored or neutral tape colors
- One or two ink complementary ink colors
- Design featuring your logo and one other element, such as your phone number, website address, or social media handles
- Simple graphics
Pro tip: For a classic custom packing tape design, avoid making these logo mistakes. A good rule of thumb is to avoid using too many colors, the wrong combination of colors, ornate fonts, and too many words.
Design look #3: Modern minimalism
The minimalist design craze continues to take hold in many areas of life, including fashion, interior design – and custom packaging tape! Marked by just a few essential design elements, a limited color palette, and basic shapes and fonts, minimalist design is a subtle look that can make a strong impression.
To achieve a modern minimalism look, consider the following elements for your custom packing tape:
- Clear or neutral tape colors, such as tan (kraft paper tape), white, or black
- One ink color in a tone that contrasts nicely against the neutral tape color, such as black or white
- A single logo or ultra-simplistic design
Pro tip: Just because your custom packing tape design is minimal doesn’t mean your impact will be minimal! Consider incorporating one of these tips for using custom branded packing tape as a marketing tool to make your minimalistic design shine. From coupon codes to other key branding elements, this design look is brimming with possibilities.
Design look #4: Perfectly practical
The final look on our list of favorite custom packing tape looks centers on the practical side of the coin. The tape displays all the necessary contact information such as phone number, address and website. Practicality also includes tape designs with handling or storage instructions, such as “Fragile” or “Keep Refrigerated.” A perfectly practical design may also include SKU numbers or other box content identifiers that make it easy for your team to manage your inventory.
To achieve a perfectly practical look, consider the following elements for your custom packing tape:
- A striking color contrast between the tape and the ink(s)
- Durable packing tape unique applications and environments, such as freezer tape for cold storage and filament tape for utility-grade strapping
- Bold, easy-to-read font
Pro tip: Browse our selection of stock printed tape to see if there’s a pre-printed option that will work for your needs.
These four looks are just some of the ways you can design custom packing tape to align with your brand and packaging needs – without having to overpay for printed boxes. To learn more about our affordable packaging tapes and endless customization and design options, contact our sales and design professionals