4 Ways to Design the Look of Your Box with Custom Packing Tape

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With so many shipping boxes transported to and fro, companies are continually looking for ways to rise above the competition. The answer is custom printed boxes, right? Actually, no. There’s a better solution. Custom packing tape lets you design a standout package without having to pay for expensive custom printed boxes. By increasing brand visibility, improving package security and traceability, and reducing costs and inventory space required, custom packing tape can run circles around printed boxes. So, how can you customize your tape so that it tells your story? It all comes down to the design.

Custom packing tape gives your box endless design possibilities. The following are a few of our favorite design looks:

  1. Bright and bold 
  2. Charmingly classic
  3. Modern minimalist
  4. Perfectly practical 

Continue reading to discover the design secrets for achieving these looks with custom packing tape, the affordable way to show off your brand.

Design look #1: Bright and bold

Poly 2 ink

A bright and bold custom packing tape design is masterful in standing out from the crowd. It often features an interesting medley of colors and graphics that draws attention to your package, putting your brand and messaging front and center. 

To achieve a bright and bold look, consider the following elements for your custom packing tape:

  • A boldly colored tape in a stock or PMS color 
  • Up to three ink colors to match your company’s logo
  • Multiple design elements, such as your logo, a call-to-action, exciting announcement, or your contact information
  • Bold typography that’s easy to read

Pro tip: Color is an essential component to a bright and bold box design, but don’t go overboard. Too many colors in a single logo can increase production difficulty and costs. Instead, aim for an eye-catching and complementary color scheme to achieve this look. 

Design look #2: Charmingly classic

PVC 2 ink

Classically designed custom packing tape is known for its charming visual appeal. This look features time-honored elements, such as a colored or neutral tape color with one or two ink colors and a simpler design than the bright and bold look.

To achieve a charmingly classic look, consider the following elements for your custom packing tape:

  • Colored or neutral tape colors
  • One or two ink complementary ink colors
  • Design featuring your logo and one other element, such as your phone number, website address, or social media handles
  • Simple graphics 

Pro tip: For a classic custom packing tape design, avoid making these logo mistakes. A good rule of thumb is to avoid using too many colors, the wrong combination of colors, ornate fonts, and too many words. 

Design look #3: Modern minimalism

Paper Tape 2 ink

The minimalist design craze continues to take hold in many areas of life, including fashion, interior design – and custom packaging tape! Marked by just a few essential design elements, a limited color palette, and basic shapes and fonts, minimalist design is a subtle look that can make a strong impression. 

To achieve a modern minimalism look, consider the following elements for your custom packing tape:

  • Clear or neutral tape colors, such as tan (kraft paper tape), white, or black
  • One ink color in a tone that contrasts nicely against the neutral tape color, such as black or white
  • A single logo or ultra-simplistic design

Pro tip: Just because your custom packing tape design is minimal doesn’t mean your impact will be minimal! Consider incorporating one of these tips for using custom branded packing tape as a marketing tool to make your minimalistic design shine. From coupon codes to other key branding elements, this design look is brimming with possibilities. 

Design look #4: Perfectly practical

PVC 2 ink showing phone number and address

The final look on our list of favorite custom packing tape looks centers on the practical side of the coin. The tape displays all the necessary contact information such as phone number, address and website. Practicality also includes tape designs with handling or storage instructions, such as “Fragile” or “Keep Refrigerated.” A perfectly practical design may also include SKU numbers or other box content identifiers that make it easy for your team to manage your inventory. 

To achieve a perfectly practical look, consider the following elements for your custom packing tape:

Pro tip: Browse our selection of stock printed tape to see if there’s a pre-printed option that will work for your needs. 

These four looks are just some of the ways you can design custom packing tape to align with your brand and packaging needs – without having to overpay for printed boxes. To learn more about our affordable packaging tapes and endless customization and design options, contact our sales and design professionals

Contact Phoenix Tape

How Does Water-Activated Tape Work?

2 Ink Custom Printed Paper Tape

Water-activated tape an eco-friendly paper tape, or kraft tape, with an adhesive that is activated by – you guessed it: water. This water-activated feature sets paper tape apart from traditional self-stick pressure-sensitive adhesive (PSA) tapes, such as PVC or polypropylene. This article will break down how water-activated tape works, starting with a detailed description and the best uses for this specialized tape.

What is it water-activated tape? 

Water-activated tape is an eco-friendly and recyclable packaging solution made from paper. It’s most known for its high-strength, pilfer-deterrent fiberglass threads and permanent bond that requires you to rip open the tape rather than peel it off, as you would for traditional self-stick varieties. Once water activates the adhesive, water-activated tape bonds instantly to new or recycled cardboard or corrugate – even if they’re dusty or dirty. Many companies love that water-activated tape can securely close boxes in a single strip instead of many.

Custom printed paper tape on cardboard boxes

Water-activated tape is best used for sealing packages with:

  • New or recycled cardboard or corrugate 
  • Soft, loose goods rather than hard goods 
  • Heavy or overfilled cartons
  • Sensitive goods that require added security
  • Food products and pharmaceuticals that require odor-free and hygienic packaging

Next, let’s dive deeper into how water-activated tape works, so you’ll know what to expect from this high-strength packaging solution.

How does water-activated tape work?

Water-activated tape comes in a roll, just like any other tape. However, the adhesive will not activate until it comes into contact with water. To make water-activated tape work, you’ll need a tape dispenser – but not just any ordinary tape dispenser. Water-activated tape requires a specialized desktop machine that uses a brush to automatically moisten the adhesive side as you pull it from the roll.

Here’s how to activate and dispense water-activated tape:

  1. Fill the tape dispenser’s water reservoir with fresh, clean water.
  2. Load the water-activated tape into the dispenser, looping it so that the adhesive side is faced down.
  3. Feed the tape through the dispenser’s guide plates, preparing it for water activation.
  4. Set the dispenser’s lever to your desired length, up to 30 inches per pull.
  5. When you pull the lever, the brush inside the water reservoir will moisten and activate the tape’s adhesive.
  6. With the adhesive is activated, apply the water-activated tape to your package and gently smooth it to secure it into place.

How is water-activated tape different than self-stick adhesive tapes?

Water-activated tape is different than its self-stick counterparts in three primary ways: 

  1. It uses water to activate the adhesive instead of having a self-stick adhesive
  2. It requires a specialized dispenser to moisten and activate the adhesive and cut the tape 
  3. It is reinforced with fiberglass threads for strength, which must be cut open instead of peeled off

Now that you know how water-activated tape works, continue reading to discover some of the advantages of using this unique packaging solution.

What are the advantages of using water-activated tape?

If you’re considering water-activated tape, consider some of its many benefits:

  • Eco-friendly and recyclable
  • Reinforced with fiberglass threads for package strength and security 
  • Bonds easily to new or recycled cardboard, including dusty surfaces
  • Securely closes boxes with a single strip
  • Odorless and hygienic
  • Durable in many environmental conditions
  • Resists package pilfering and tampering 
  • The printable surface allows you to customize the design to align with your brand 

Our water-activated tape is available in tan or white and allows you to print up to three colors. We offer both 240 grade and Heavy Duty 260 grade strengths. How can we help you customize this tape for the ultimate packaging solution? Browse our easy-to-use online catalog or contact our sales and design professionals to design unique and affordable water-activated tape that highlights your brand while going easy on your budget.

Create an Unforgettable Unboxing Experience with Custom Packing Tape

custom packing tape

Traditionally, consumers flooded shops and supply stores to purchase goods. Many retailers and store owners would go to great lengths to engage walk-in traffic, establish an emotional connection, and cultivate a branded shopping experience to earn customer loyalty.

From investing in persuasive sales associates to implementing sophisticated merchandising strategies, many retailers became experts at wooing patrons into falling in love with their brand.

Today, so much has changed. Even before COVID-19 lockdowns, consumers were already shifting to digital purchases and home delivery. The pandemic further physically distanced sellers from their customers, leading even fewer to step foot inside a brick-and-mortar store.

With a significant drop in personal interactions, how can companies ensure their audience remains connected to their brand? Create an unforgettable unboxing experience with custom packing tape!

Continue reading “Create an Unforgettable Unboxing Experience with Custom Packing Tape”

What’s the Difference Between PVC and Polypropylene Tape?

Custom PVC Packaging Tapes

Although they’re made from plastic materials, there are several differences between PVC and polypropylene tape.  Before you choose a custom packing tape, it’s important to understand these differences, as different tapes will work better for different applications.

Continue reading “What’s the Difference Between PVC and Polypropylene Tape?”

Are You Using the Right Tape?

Printed Packing Tapes

We’ve been creating custom shipping tape for the last 35 years and if there’s one thing we’re confident telling our customers it’s that not every type of tape is right for every job.

Today we’re going to look at some of the different tapes of tape we offer and their key selling points. It’s our hope that this guide helps you determine which type of custom shipping tape you need. Continue reading “Are You Using the Right Tape?”

Packing Tape 101

Packing tape seems simple: Some plastic – or in some cases, paper – combined with an adhesive to keep a box or other packaging secure during transit.

The truth is much more complicated. Not every tape is the same. Some varieties of printed packing tape are better suited to certain jobs than others.

In this blog post, we’ll break down the basics of our tapes and which types of tape work best for different applications. Continue reading “Packing Tape 101”

Why You Need Your Logo on Your Packing Tape

Logo on Poly 2-ink

When you’re trying to cut costs for your business, the idea of using custom printed tape might seem a little bit frivolous.

After all, why spring for a packing tape with a logo when you could just ship products with plain clear tape? We’d argue that a packing tape with logo is an investment, not an expense.

Here are a few reasons why a packing tape with logo can help your business stand out:

1. It puts your brand front and center

Paper Tape Revierse Logo

Custom printed tape does two jobs for the price of one roll of tape. First, it seals your packaging and ensures it gets to where it needs to go.

Secondly, it serves as a little billboard for your brand. Your logo is a key part of your branding efforts and putting it on a strip of tape that repeats it over and over is an easy way to get attention.

Plus, it makes a lasting impression, showing customers that you care about attention to detail. Custom printed tape is tape that sticks, in more ways than one.

2. It’s a cost-effective form of packaging

You look around and see other companies shipping their products using custom printed boxes. And this seems like an enticing option until you consider the cost.

There’s the cost connected with printing the boxes, such as setting up presses and procuring colored inks. Add in factors such as the complexity of your logo, the number of boxes you’ll need to order, and whether you’ll print more than one side of the box, and the costs can rise even more.

In addition, putting your logo and/or messaging on your box will typically require a bigger box than you would otherwise use, which can take up valuable space in your warehouse.

With printed tape, you won’t have to worry about these costs. You can also use plain boxes, which can be purchased in lower quantities, saving you money and storage space.

3. It’s another layer of security

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Using a packing tape with a logo offers you another measure of security against tampering. With standard tape, it’s easy for someone to cut open your box and reseal it with a roll of tape they bought at a supermarket.

With custom printed tape, that scenario can’t happen. Your company is the only source for that tape, so if someone tampers with the package, you’ll know. Printed tape also improves traceability, especially for businesses that sell and ship food products. You can also print tape with messaging such as “fragile” or “handle with care” to make sure your products are handled and shipped the appropriate way.

Is your business ready to put its stamp on its shipping tape? Phoenix Tape can help. We’ve been creating outstanding packing tape with logos for more than 30 years.

Whether we’re working with a large corporation or a small, family-owned firm, our goal is the same: to create an affordable tape that increases brand awareness.

Contact us today to learn more. Our sales team can answer any questions that may arise, while our art department looks forward to creating a design that shows the world your logo.

Contact Phoenix Tape

Design Considerations for Your Custom Printed Tape

Large group of printed tapeWhen it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.

The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.

Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.

In this blog post, we’ll look at some design options for your custom printed tape projects.

Tapes with just a logo

Single Logo printed tapeCompanies that choose this option end up with a printed tape that is easily viewed from across the room. The logos are usually bolder, larger and make a strong visual statement.  This option gives companies an exclusive brand promotion without any sort of clutter.

There are multiple variations for printed tape depending on the number of inks being used. Costs increase as you add more inks, so consider this factor when deciding what to print.

A simple logo with one ink looks very different from a three-color print. But if you’re using a strong, well-designed logo, the image will look great on your tape design no matter the number of inks.

Logo and one element printed tapeTapes with a logo and one element

Adding another element to the print usually makes it easier for a company to communicate with customers. Some of the more comment elements include phone numbers or mailing addresses or – in more recent years – a website URL.

Having more elements also highlights the importance of having a well-designed layout that is still readable once the tape is applied to a box.

Tapes with multiple elements

Multiple elements printed tapeMore complex prints continue to be structured around a company logo, with additional information playing a supporting role.

In many cases, the logo is still big enough to be clearly read from across the room, with extra information included in a smaller font. These days, these smaller elements can often take the shape of social media symbols, with companies using their tape to let customers know they can find them on Facebook, Twitter, etc.

Regardless of how many elements are used in the tape design, the result here is packaging that is easily recognized and enhances the company’s brand identity.

We often hear from customers who say having a custom tape makes their product stand out more for the retailers when they are stocking their shelves. Having a well-designed tape is important to our customers and we are proud to be able to produce such a wide variety of tapes.

To learn more about choosing the right tape design for your company, contact Phoenix Tape. We’ve spent the last three decades helping businesses like yours boost their brand awareness with logos that will get you noticed and custom-printed shipping tape that will keep your products secure. Whether you’re looking for branded paper tape, unique PVC tape, or custom polypropylene tape we have a solution that will fit your brand and budget.

Contact Phoenix Tape

Custom Paper Tape or Plastic Tape: Which is Better for Your Packing Needs?

Paper vs Plastic tape

It’s a question you’ve heard countless times at the grocery store: paper or plastic?

It’s one that applies to the world of custom printed packing tape as well. And while custom printed plastic tape and paper tape – also known as “kraft tape” – both have their selling points, there are times when one tape is more appropriate than the other. Continue reading “Custom Paper Tape or Plastic Tape: Which is Better for Your Packing Needs?”