5 Ways to Use Custom Branded Packing Tape as a Marketing Tool

custom branded packing tape

In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.

A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.

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Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes

Custom Packing Tapes

If you’re shopping for custom printed tape, you’ve no doubt encountered a dizzying array of choices. How will you know which one is best for you? We suggest looking closely at those that have performed well for companies just like yours.

In this post, we’ve rounded up six popular types of custom packing tapes to help you determine the best solution for your application, preferences, and budget.

  1. Polypropylene
  2. PVC
  3. Paper
  4. Filament
  5. Hi-tack freezer
  6. Flatback

Continue reading to learn more details of these popular types of custom packing tapes, including why companies love them and ideal applications.

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First-Time Buyers’ Guide for Custom Packing Tape

custom packing tape

Custom packing tape is one of the most economical ways to boost customer loyalty, increase brand visibility, and add security and handling instructions to your packages. It can even make for an unforgettable unboxing experience to connect and engage with your audience in this age of online ordering and home deliveries.

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Create an Unforgettable Unboxing Experience with Custom Packing Tape

custom packing tape

Traditionally, consumers flooded shops and supply stores to purchase goods. Many retailers and store owners would go to great lengths to engage walk-in traffic, establish an emotional connection, and cultivate a branded shopping experience to earn customer loyalty.

From investing in persuasive sales associates to implementing sophisticated merchandising strategies, many retailers became experts at wooing patrons into falling in love with their brand.

Today, so much has changed. Even before COVID-19 lockdowns, consumers were already shifting to digital purchases and home delivery. The pandemic further physically distanced sellers from their customers, leading even fewer to step foot inside a brick-and-mortar store.

With a significant drop in personal interactions, how can companies ensure their audience remains connected to their brand? Create an unforgettable unboxing experience with custom packing tape!

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Updates to Phoenix Tape Shipping for Fall 2020

Printed polypropylene-tape

The summer is flying by here at Phoenix Tape as we all enjoy the warmer weather and try to avoid tropical storms.  While many people across the country are enjoying the idea of summer vacations, our presses haven’t taken any time off. 

In fact, our presses have been running constantly on weekdays and weekends with the increase in orders.  The current trend of shipping online orders has not slowed down at all as states reopen their economies.

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Made In America – Custom Packing Tapes with a Quick Turnaround

Custom Packing Tape with quick turnaround

There’s no doubt about it: COVID-19 has changed the way we do business. From remote workforces to shifts in operational priorities, no company will remain unchanged from this altering experience. And as most companies slowly push forward in the face of adversity, the current climate has many people thinking about efficiencies and strategies to keep moving in the right direction. One such strategy might include an inspection of company purchasing habits. Do your goods typically come from domestic or international sources? Could you be putting them to work faster? If you use custom packing tapes, where does it come from?

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Can Packing Tape Be Recycled?

Phoenix Tape Recycled Packing Tape

When it comes to recycling traditional packaging materials, such as cardboard boxes and packing paper, the process is often a no-brainer. These items can almost always be recycled according to local guidelines in many curbside recycling programs. But what about packing tape? Can packing tape be recycled? The short answer is that it depends on the type of tape. In this article, we’ll explore in-depth answers to these questions to help you and your customers practice environmentally-friendly recycling habits that advance your sustainability efforts – while being gentle on Mother Earth.

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Why Use Custom Printed Tape?

A huge shift is occurring across the country with business shifting towards shipping directly to consumers.  A necessary requirement is obviously tape.  Getting the most out of your tape is more important than ever before.  From the ever-prevalent polypropylene tape to the incredibly strong paper tape and the versatility of PVC tape Phoenix Tape can provide you with what you need.

Here are a few reasons why you should choose custom printed packing tape over plain tape for your future shipments.

Printed packaging tape1. Promoting your brand and building trust

Printed tape helps your brand get noticed and builds trust. From the moment you seal your package and send it on its way to the moment it arrives at your customer’s doorstep, everyone who encounters your tape will also see your company name, logo, slogan, etc. and know that the contents are intact and secure.  Even before they open their package your custom printed packing tape will show how much you care about your products and your customers.

Piggy Bank Save money buy printed tape2. Saving money

When you use custom printed packing tape to promote your brand, you don’t have to worry about printing your name/logo on boxes. Custom printed polypropylene tape is a great way to promote branding while staying budget-conscious.

Printed boxes can be costly, when you factor in things like setting up plates and colored dyes, the complexity of your artwork and whether you’ll be printing on multiple sizes. You’re also likely to need larger boxes to fit your logo, which means more space in your warehouse.

Plain boxes tend to cost less. You can buy them in smaller quantities than printed boxes, which saves you on the cost of materials and storage.

3. Security

Printed tape, like our custom printed paper tape, protects your products against pilfering and tampering. It’s easy for someone to cut open a piece of plain tape and replace it. But if they tamper with your unique printed tape, people receiving your products will know.  Having that sense of security is more important than ever.

4. Storage and handling

Are you shipping delicate products? Is your product something that needs to be stored at a certain temperature? Does the box contain perishable food items?  Your tape can let people know, carrying messages like “Fragile” or “Handle with care” or “Refrigerate upon receiving” to make sure your products are handled and stored the right way.

Are you ready to make the switch to custom printed packing tape? Phoenix Tape can help. We’ve spent more than 30 years creating secure, eye-catching printed tape offerings for our clients.

Some of our more popular tapes include:

  • Polypropylene tape This tape is great for printing in long runs, as the polymer plate used in the printing process offers a lot of detail. It’s also an affordable choice that comes in a range of different thicknesses.
  • PVC tape – This tape is versatile and manageable, and even thicker and stronger than polypropylene. PVC tape takes more pressure to stick, but once it holds, it holds fast and to a wider range of surfaces.
  • Paper tape – All of our tapes are strong, but paper tape offers an extra dose of strength thanks to the fiberglass threads running through it. It’s useful in industries that ship softer goods such as clothing, or in businesses that have products that aren’t easy to stack.

These are just a few of the tape varieties we offer. Contact us today to find the perfect custom printed packing tape for your products.

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