5 Benefits of Custom Packing Tape for Small Businesses

small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.

Are you a Funko Pop collector? If you’re like many pop culture enthusiasts, you are. This widely popular company designs and sells whimsical and nostalgic collectibles, accessories, and toys based on pop culture themes like Star Wars, Harry Potter, and Seinfeld – and fans go gangbusters over them. Just ask our customer, 7 Bucks a Pop (7BAP). This husband-and-wife duo of Funko Pop (“Pop”) collectors turned their passion into a business when they discovered a huge demand for previously owned Pops at reasonable prices. So, they launched an e-commerce website selling many sought-after Pops for just seven bucks. One of their first orders of business? Custom branded packing tape that popped.

In this article, we’ll tell you a little about how 7BAP and a few other small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.

Benefits of custom packing tape for small businesses

When 7BAP first started in 2017, they loved using custom packing tape because it was a cost-effective way to brand their packaging while also providing the much-needed security to protect these sought-after collectibles. Whether you’re a small business selling goods directly to the consumer or you ship your wares to retailers, there are many attractive benefits of choosing custom packing tape.

  1. Saves money on expensive printed boxes

    When running a small business, every dollar matters. Perhaps the most significant benefit of custom packing tape is that it packs a big punch without breaking a tight budget. Our VP of sales, Matt Clarke, hears from many small – and large – businesses that have ditched printed boxes because of the expense and high minimum orders. In its place, these budget-savvy customers are choosing affordable branded packing tape because it delivers the same impact for much less.

    Learn more about the perks of swapping your printed boxes for custom packing tape on our blog.
     
  2. Builds brand awareness

    It’s difficult for small businesses to compete with national retailers for brand awareness. However, custom packing tape is an economical way to increase exposure and enhance recognition of your brand, no matter the size of your operation. Our sales and customer service manager Elizabeth Fish loves how our small business customer Ayla, a beauty boutique offering nontoxic, hypoallergenic products, designed its branded packing tape. She noted how the tape makes Ayla’s packaging match the branding elements on their website, Instagram feed, and other social media channels, providing a consistent look and feel for greater brand awareness.
  3. Adds a layer of package security

    Unlike larger companies with the budget to replace missing or damaged packages, small businesses often have tighter financial constraints, making a secure shipment essential for success. For 7BAP, package security is a huge priority, especially when shipping high-value and rare Pops to its customers. Compared to plain clear tape, a box wrapped in 7BAP’s branded packing tape makes it easy to detect – and deter – tampering and pilfering. They’ve also doubled down on package security with a 2.5 mil heavy-duty polypropylene tape for added thickness and peace of mind.
  4. Promotes customer loyalty

    What’s one thing you can do that will keep your customers coming back for more? Create an unforgettable unboxing experience.  As we covered in a previous blog post, an unboxing experience is the feeling you create for a customer opening their highly anticipated package. Unique packaging materials, personalized notes, samples, freebies, and of course, custom packing tape are some of the essential wow-factor elements that will give your customers a reason to look forward to receiving your shipments again and again.
  5. Expedites product placement on the retail floor

    If your small business ships to a retailer, custom packing tape makes your boxes easier to recognize and identify, expediting the time it takes for your goods to travel from the shipping dock or warehouse to the retail floor. This idea is precisely the motivation for our customer, Bakerly, to use custom packing tape. A USA producer of French-inspired crepes, brioche, and traditional pastries, Bakerly wraps its shipments in branded tape to make it easier for its retail food customers to locate, properly store and restock its baked goods.

If you’re one of the many innovative entrepreneurs or pandemic-spurred side hustlers who have turned their hobby into a new revenue stream, branded packing tape can help your small business reap these and many other benefits. Our helpful team and easy online ordering system make it easy to create packages – and revenues – that truly pop. Shop our branded packing tapes online or reach out to our experts to learn more.

Does Custom Packing Tape Expire?

Custom Packing Tape

If your stockroom or warehouse is bursting with extra rolls of custom packing tape, you may wonder whether they can expire – and the answer is yes. Just like the appeal of your favorite foods dwindles with time, most types of custom packing tape will lose their zest when they’re past their prime. While an expiration date for packing tape may sound surprising, it’s just another helpful nugget of information we love to share on our mission to help you package your goods smarter.

This post is loaded with helpful insights on the shelf life of custom packing tape, including signs that it’s expired and tips for prolonging its useful life. Let’s get started.

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What is Strapping Tape?

Stack of branded tape

What is Strapping Tape?

While top-selling packaging tapes like polypropylenePVC, and kraft paper tape often get all the glory, other lesser-known varieties have unique and noteworthy advantages that are worth a second look. One such variety is strapping tape, or filament tape. In this article, we’ll reveal the most frequent questions our customers ask about strapping tape to help you learn more about this utility-grade packaging solution.

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4 Ways to Design the Look of Your Box with Custom Packing Tape

2 ink reverse

With so many shipping boxes transported to and fro, companies are continually looking for ways to rise above the competition. The answer is custom printed boxes, right? Actually, no. There’s a better solution. Custom packing tape lets you design a standout package without having to pay for expensive custom printed boxes. By increasing brand visibility, improving package security and traceability, and reducing costs and inventory space required, custom packing tape can run circles around printed boxes. So, how can you customize your tape so that it tells your story? It all comes down to the design.

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5 Ways to Use Custom Branded Packing Tape as a Marketing Tool

custom branded packing tape

In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.

A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.

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Custom Packaging Tape: Top Sellers

Custom Packaging Tape

Custom packaging tape isn’t one-size-fits-all. It comes with the freedom to choose the type that suits your unique application, budget, and preferences. Whether you’re looking for a custom packaging tape that’s economical, environmentally friendly, ultra-secure, or suitable for a particular application, discover our top sellers below to help guide your decision.

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Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes

Custom Packing Tapes

If you’re shopping for custom printed tape, you’ve no doubt encountered a dizzying array of choices. How will you know which one is best for you? We suggest looking closely at those that have performed well for companies just like yours.

In this post, we’ve rounded up six popular types of custom packing tapes to help you determine the best solution for your application, preferences, and budget.

  1. Polypropylene
  2. PVC
  3. Paper
  4. Filament
  5. Hi-tack freezer
  6. Flatback

Continue reading to learn more details of these popular types of custom packing tapes, including why companies love them and ideal applications.

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Create an Unforgettable Unboxing Experience with Custom Packing Tape

custom packing tape

Traditionally, consumers flooded shops and supply stores to purchase goods. Many retailers and store owners would go to great lengths to engage walk-in traffic, establish an emotional connection, and cultivate a branded shopping experience to earn customer loyalty.

From investing in persuasive sales associates to implementing sophisticated merchandising strategies, many retailers became experts at wooing patrons into falling in love with their brand.

Today, so much has changed. Even before COVID-19 lockdowns, consumers were already shifting to digital purchases and home delivery. The pandemic further physically distanced sellers from their customers, leading even fewer to step foot inside a brick-and-mortar store.

With a significant drop in personal interactions, how can companies ensure their audience remains connected to their brand? Create an unforgettable unboxing experience with custom packing tape!

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Made In America – Custom Packing Tapes with a Quick Turnaround

Custom Packing Tape with quick turnaround

There’s no doubt about it: COVID-19 has changed the way we do business. From remote workforces to shifts in operational priorities, no company will remain unchanged from this altering experience. And as most companies slowly push forward in the face of adversity, the current climate has many people thinking about efficiencies and strategies to keep moving in the right direction. One such strategy might include an inspection of company purchasing habits. Do your goods typically come from domestic or international sources? Could you be putting them to work faster? If you use custom packing tapes, where does it come from?

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What’s the Difference Between PVC and Polypropylene Tape?

Custom PVC Packaging Tapes

Although they’re made from plastic materials, there are several differences between PVC and polypropylene tape.  Before you choose a custom packing tape, it’s important to understand these differences, as different tapes will work better for different applications.

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