What is Strapping Tape?

stack of branded packing tape rolls

What is Strapping Tape?

While top-selling packaging tapes like polypropylene, PVC, and kraft paper tape often get all the glory, other lesser-known varieties have unique and noteworthy advantages that are worth a second look. One such variety is strapping tape, also known as filament tape. In this article, we’ll reveal the most frequent questions our customers ask about strapping tape to help you learn more about this utility-grade packaging solution.

After reading this article, you’ll discover the answers to the following:

What is strapping tape?

What is strapping tape made of?

How does strapping tape work?

How is strapping tape used?

What are the customization options?

If you’re ready to explore the ins and outs of heavy-duty strapping tape, let’s get started.

What is strapping tape?

First patented in 1956 by a scientist working for Johnson & Johnson, strapping tape is the same as filament tape, a utility-grade tape named after its embedded fiberglass filaments that lend exceptional strength and integrity. High tensile strength is the central feature that distinguishes strapping tape from most other types of packing tape. In addition to being stronger than alternative tapes, strapping tape’s rubber adhesive forms a long-lasting bond that makes this tape well-suited for many heavy-duty applications.

What is strapping tape made of?

Strapping tape is made of tensilized polypropylene, polyester yarn, or glass yarn filaments for reinforcement. It has a synthetic rubber adhesive, a beneficial feature when you need your tape to form a long-lasting bond.

boxes sealed with branded packing tape

How does strapping tape work?

Like polypropylene and PVC tape, strapping tape is a pressure-sensitive adhesive (PSA) tape with a sticky backing that adheres to surfaces when you apply light pressure. In this way, you get the same convenience and ease of use of traditional tape, with the added benefit of powerful strength for heavy-duty utility applications. A split- and crack-resistant backing, as well as moisture- and solvent-resistant properties, round out the many durability-focused benefits of choosing strapping tape.

How is strapping tape used?

Strapping tape is much stronger than traditional adhesive tapes, making it the best choice for heavy-duty packaging applications, such as:

– Bundling packages

– Closing cartons

– Reinforcing packages

– Unitizing loads

– Securing loads during transit

However, you can apply the exquisite strength of filament tape to many other heavy-duty packaging applications that call for a smart and sturdy solution.

What are the customization options?

Our strapping tape, or filament tape, is clear and available in 60-yard lengths. There are many ways to customize this packaging tape to meet your application and branding requirements, such as:

tape rolls being printed with branded logos

Width – Choose either a 2” or 3” width, depending on which dimension works best with your packaging application.

Number of ink colors – Select one, two, or three ink colors to design your filament tape to reflect your company’s brand and message. Whether you’re going for a bright and bold look or something more minimalist, check out the tips in our recent article on designing the look of your box with custom packing tape.

PMS inks – Choose from 11 standard Pantone Matching System (PMS) ink colors, including black, white, reflex blue, process blue, red, green, orange, yellow, burgundy, gray, or brown. Or, use our PMS color-matching capabilities to select an ink that best aligns with your desired color scheme.

Reverse print – If you’re looking to create a design that displays the opposite background and foreground colors, go for the reverse print customization option. Because it’s a specialty process, extra surcharges may apply.

Flood coat – Finally, select flood coat to achieve a look where the ink coats a larger surface area of the tape. Just like a reverse print, extra surcharges may apply when you choose this filament tape customization option.

As we explored in this article, strapping tape, or filament tape, is an easy-to-use custom packaging tape designed to stand up to your most demanding strapping jobs. If you’re interested in learning more about filament tape or its customization, please contact us!

4 Ways to Design the Look of Your Box with Custom Packing Tape

2 ink reverse

With so many shipping boxes transported to and fro, companies are continually looking for ways to rise above the competition. The answer is custom printed boxes, right? Actually, no. There’s a better solution. Custom packing tape lets you design a standout package without having to pay for expensive custom printed boxes. By increasing brand visibility, improving package security and traceability, and reducing costs and inventory space required, custom packing tape can run circles around printed boxes. So, how can you customize your tape so that it tells your story? It all comes down to the design.

Custom packing tape gives your box endless design possibilities. The following are a few of our favorite design looks:

  1. Bright and bold 
  2. Charmingly classic
  3. Modern minimalist
  4. Perfectly practical 

Continue reading to discover the design secrets for achieving these looks with custom packing tape, the affordable way to show off your brand.

Design look #1: Bright and bold

Poly 2 ink

A bright and bold custom packing tape design is masterful in standing out from the crowd. It often features an interesting medley of colors and graphics that draws attention to your package, putting your brand and messaging front and center. 

To achieve a bright and bold look, consider the following elements for your custom packing tape:

  • A boldly colored tape in a stock or PMS color 
  • Up to three ink colors to match your company’s logo
  • Multiple design elements, such as your logo, a call-to-action, exciting announcement, or your contact information
  • Bold typography that’s easy to read

Pro tip: Color is an essential component to a bright and bold box design, but don’t go overboard. Too many colors in a single logo can increase production difficulty and costs. Instead, aim for an eye-catching and complementary color scheme to achieve this look. 

Design look #2: Charmingly classic

PVC 2 ink

Classically designed custom packing tape is known for its charming visual appeal. This look features time-honored elements, such as a colored or neutral tape color with one or two ink colors and a simpler design than the bright and bold look.

To achieve a charmingly classic look, consider the following elements for your custom packing tape:

  • Colored or neutral tape colors
  • One or two ink complementary ink colors
  • Design featuring your logo and one other element, such as your phone number, website address, or social media handles
  • Simple graphics 

Pro tip: For a classic custom packing tape design, avoid making these logo mistakes. A good rule of thumb is to avoid using too many colors, the wrong combination of colors, ornate fonts, and too many words. 

Design look #3: Modern minimalism

Paper Tape 2 ink

The minimalist design craze continues to take hold in many areas of life, including fashion, interior design – and custom packaging tape! Marked by just a few essential design elements, a limited color palette, and basic shapes and fonts, minimalist design is a subtle look that can make a strong impression. 

To achieve a modern minimalism look, consider the following elements for your custom packing tape:

  • Clear or neutral tape colors, such as tan (kraft paper tape), white, or black
  • One ink color in a tone that contrasts nicely against the neutral tape color, such as black or white
  • A single logo or ultra-simplistic design

Pro tip: Just because your custom packing tape design is minimal doesn’t mean your impact will be minimal! Consider incorporating one of these tips for using custom branded packing tape as a marketing tool to make your minimalistic design shine. From coupon codes to other key branding elements, this design look is brimming with possibilities. 

Design look #4: Perfectly practical

PVC 2 ink showing phone number and address

The final look on our list of favorite custom packing tape looks centers on the practical side of the coin. The tape displays all the necessary contact information such as phone number, address and website. Practicality also includes tape designs with handling or storage instructions, such as “Fragile” or “Keep Refrigerated.” A perfectly practical design may also include SKU numbers or other box content identifiers that make it easy for your team to manage your inventory. 

To achieve a perfectly practical look, consider the following elements for your custom packing tape:

Pro tip: Browse our selection of stock printed tape to see if there’s a pre-printed option that will work for your needs. 

These four looks are just some of the ways you can design custom packing tape to align with your brand and packaging needs – without having to overpay for printed boxes. To learn more about our affordable packaging tapes and endless customization and design options, contact our sales and design professionals

Contact Phoenix Tape

5 Ways to Use Custom Branded Packing Tape as a Marketing Tool

custom branded packing tape

In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.

A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.

Continue reading “5 Ways to Use Custom Branded Packing Tape as a Marketing Tool”

Custom Packaging Tape: Top Sellers

Custom Packaging Tape

Custom packaging tape isn’t one-size-fits-all. It comes with the freedom to choose the type that suits your unique application, budget, and preferences. Whether you’re looking for a custom packaging tape that’s economical, environmentally friendly, ultra-secure, or suitable for a particular application, discover our top sellers below to help guide your decision.

Continue reading “Custom Packaging Tape: Top Sellers”

Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes

Custom Packing Tapes

If you’re shopping for custom printed tape, you’ve no doubt encountered a dizzying array of choices. How will you know which one is best for you? We suggest looking closely at those that have performed well for companies just like yours.

In this post, we’ve rounded up six popular types of custom packing tapes to help you determine the best solution for your application, preferences, and budget.

  1. Polypropylene
  2. PVC
  3. Paper
  4. Filament
  5. Hi-tack freezer
  6. Flatback

Continue reading to learn more details of these popular types of custom packing tapes, including why companies love them and ideal applications.

Continue reading “Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes”

Create an Unforgettable Unboxing Experience with Custom Packing Tape

custom packing tape

Traditionally, consumers flooded shops and supply stores to purchase goods. Many retailers and store owners would go to great lengths to engage walk-in traffic, establish an emotional connection, and cultivate a branded shopping experience to earn customer loyalty.

From investing in persuasive sales associates to implementing sophisticated merchandising strategies, many retailers became experts at wooing patrons into falling in love with their brand.

Today, so much has changed. Even before COVID-19 lockdowns, consumers were already shifting to digital purchases and home delivery. The pandemic further physically distanced sellers from their customers, leading even fewer to step foot inside a brick-and-mortar store.

With a significant drop in personal interactions, how can companies ensure their audience remains connected to their brand? Create an unforgettable unboxing experience with custom packing tape!

Continue reading “Create an Unforgettable Unboxing Experience with Custom Packing Tape”

Made In America – Custom Packing Tapes with a Quick Turnaround

Custom Packing Tape with quick turnaround

There’s no doubt about it: COVID-19 has changed the way we do business. From remote workforces to shifts in operational priorities, no company will remain unchanged from this altering experience. And as most companies slowly push forward in the face of adversity, the current climate has many people thinking about efficiencies and strategies to keep moving in the right direction. One such strategy might include an inspection of company purchasing habits. Do your goods typically come from domestic or international sources? Could you be putting them to work faster? If you use custom packing tapes, where does it come from?

Continue reading “Made In America – Custom Packing Tapes with a Quick Turnaround”

What’s the Difference Between PVC and Polypropylene Tape?

Custom PVC Packaging Tapes

Although they’re made from plastic materials, there are several differences between PVC and polypropylene tape.  Before you choose a custom packing tape, it’s important to understand these differences, as different tapes will work better for different applications.

Continue reading “What’s the Difference Between PVC and Polypropylene Tape?”