In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.
A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.
Custom packaging tape isn’t one-size-fits-all. It comes with the freedom to choose the type that suits your unique application, budget, and preferences. Whether you’re looking for a custom packaging tape that’s economical, environmentally friendly, ultra-secure, or suitable for a particular application, discover our top sellers below to help guide your decision.
Traditionally, consumers flooded shops and supply stores to purchase goods. Many retailers and store owners would go to great lengths to engage walk-in traffic, establish an emotional connection, and cultivate a branded shopping experience to earn customer loyalty.
From investing in persuasive sales associates to implementing sophisticated merchandising strategies, many retailers became experts at wooing patrons into falling in love with their brand.
Today, so much has changed. Even before COVID-19 lockdowns, consumers were already shifting to digital purchases and home delivery. The pandemic further physically distanced sellers from their customers, leading even fewer to step foot inside a brick-and-mortar store.
With a significant drop in personal interactions, how can companies ensure their audience remains connected to their brand? Create an unforgettable unboxing experience with custom packing tape!
The summer is flying by here at Phoenix Tape as we all enjoy the warmer weather and try to avoid tropical storms. While many people across the country are enjoying the idea of summer vacations, our presses haven’t taken any time off.
In fact, our presses have been running constantly on weekdays and weekends with the increase in orders. The current trend of shipping online orders has not slowed down at all as states reopen their economies.