Whether shipping a retail product to your many customers, bundling your creative work off Etsy, or simply sending a loving gift to family — you need to pack well and pack securely or your items won’t arrive as promised.
It’s holiday package season and postal deadlines are ready to sneak up on you before you know it. In 2021, the postal and delivery systems are seeing added stress of supply chain shortages and missing workers, so its more important to get your packages ready in advance than ever before.
Whether shipping a retail product to your many customers, bundling your creative work off Etsy, or simply sending a loving gift to family — you need to pack well and pack securely or your items won’t arrive as promised. To ensure the right packaging, it helps to start with the right tape.
Polypropylene tape is a lengthy mouthful describing a popular style of packing tape that can be made in many different colors. Fantastic for businesses, polypropylene is strong and sturdy, but can also be printed to any design so you can add customer branding or messages with each box. When choosing your polypropylene tape you’ll want to select the right thickness for the job.
1.9 mil thick tapes are lighter weight and appropriate for sealing boxes up to 30 lbs.
2.5 mil thick is a heavy-duty tape that can handle sturdier packages – appropriate for sealing boxes up to 50 lbs.
2.9 mil thickness works as an extra heavy-duty sealer. Use this extra strength heavy-duty tape for packages 50 pounds or over.
If you’ve heard of PVC piping, you’re already familiar with the material used to create PVC tape. When thinking of packages, you can consider polypropylene similar to your clear or brown packing tape from Staples and PVC a bit more like Duct tape (although there are still many differences). This strong adhesive comes in a variety of colors and can be printed as well. Unlike traditional duct-tape, this sealant is consider the “silent tape” because it pulls off the roll very easily and quietly. When choosing your PVC tape consider the strength.
2.2 mil thick is a middle-weight in strength, use this for sealing boxes up to 40 lbs.
3.2 mil thick is the heavy-duty version, use this for all boxes 40 pounds and up.
Paper tape may not have the flexibility of plastic or vinyl-style tapes, but it still has many benefits. Sometimes called KRAFT tape, paper tape is a paper roll strengthened with fiberglass threads. One of the main advantages of this tape is that it makes a more eco-friendly option than other synthetics, yet it can still be printed and colored to match your brand or message. Once it is on your packaging it adds an incredibly strong bond. Choose your paper tape from the following strengths:
Regular (240) – a lightweight tape good for sealing boxes up to 30 lbs.
Heavy Duty (260) – this heavy-duty tape can be used on larger items and is appropriate for sealing boxes to 55 lbs.
So choose your tape and get ready to start boxing. Beat the holiday rush with the right equipment including tape that keeps your items sealed no matter what packaging side trips your items get sent on. Create your custom look and remember too — don’t forget that tape dispenser.
small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.
Are you a Funko Pop collector? If you’re like many pop culture enthusiasts, you are. This widely popular company designs and sells whimsical and nostalgic collectibles, accessories, and toys based on pop culture themes like Star Wars, Harry Potter, and Seinfeld – and fans go gangbusters over them. Just ask our customer, 7 Bucks a Pop (7BAP). This husband-and-wife duo of Funko Pop (“Pop”) collectors turned their passion into a business when they discovered a huge demand for previously owned Pops at reasonable prices. So, they launched an e-commerce website selling many sought-after Pops for just seven bucks. One of their first orders of business? Custom branded packing tape that popped.
In this article, we’ll tell you a little about how 7BAP and a few other small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.
Benefits of custom packing tape for small businesses
When 7BAP first started in 2017, they loved using custom packing tape because it was a cost-effective way to brand their packaging while also providing the much-needed security to protect these sought-after collectibles. Whether you’re a small business selling goods directly to the consumer or you ship your wares to retailers, there are many attractive benefits of choosing custom packing tape.
Saves money on expensive printed boxes
When running a small business, every dollar matters. Perhaps the most significant benefit of custom packing tape is that it packs a big punch without breaking a tight budget. Our VP of sales, Matt Clarke, hears from many small – and large – businesses that have ditched printed boxes because of the expense and high minimum orders. In its place, these budget-savvy customers are choosing affordable branded packing tape because it delivers the same impact for much less.
Learn more about the perks of swapping your printed boxes for custom packing tape on our blog.
Builds brand awareness
It’s difficult for small businesses to compete with national retailers for brand awareness. However, custom packing tape is an economical way to increase exposure and enhance recognition of your brand, no matter the size of your operation. Our sales and customer service manager Elizabeth Fish loves how our small business customer Ayla, a beauty boutique offering nontoxic, hypoallergenic products, designed its branded packing tape. She noted how the tape makes Ayla’s packaging match the branding elements on their website, Instagram feed, and other social media channels, providing a consistent look and feel for greater brand awareness.
Adds a layer of package security
Unlike larger companies with the budget to replace missing or damaged packages, small businesses often have tighter financial constraints, making a secure shipment essential for success. For 7BAP, package security is a huge priority, especially when shipping high-value and rare Pops to its customers. Compared to plain clear tape, a box wrapped in 7BAP’s branded packing tape makes it easy to detect – and deter – tampering and pilfering. They’ve also doubled down on package security with a 2.5 mil heavy-duty polypropylene tape for added thickness and peace of mind.
Promotes customer loyalty
What’s one thing you can do that will keep your customers coming back for more? Create an unforgettable unboxing experience. As we covered in a previous blog post, an unboxing experience is the feeling you create for a customer opening their highly anticipated package. Unique packaging materials, personalized notes, samples, freebies, and of course, custom packing tape are some of the essential wow-factor elements that will give your customers a reason to look forward to receiving your shipments again and again.
Expedites product placement on the retail floor
If your small business ships to a retailer, custom packing tape makes your boxes easier to recognize and identify, expediting the time it takes for your goods to travel from the shipping dock or warehouse to the retail floor. This idea is precisely the motivation for our customer, Bakerly, to use custom packing tape. A USA producer of French-inspired crepes, brioche, and traditional pastries, Bakerly wraps its shipments in branded tape to make it easier for its retail food customers to locate, properly store and restock its baked goods.
If you’re one of the many innovative entrepreneurs or pandemic-spurred side hustlers who have turned their hobby into a new revenue stream, branded packing tape can help your small business reap these and many other benefits. Our helpful team and easy online ordering system make it easy to create packages – and revenues – that truly pop. Shop our branded packing tapes online or reach out to our experts to learn more.
If your stockroom or warehouse is bursting with extra rolls of custom packing tape, you may wonder whether they can expire – and the answer is yes. Just like the appeal of your favorite foods dwindles with time, most types of custom packing tape will lose their zest when they’re past their prime. While an expiration date for packing tape may sound surprising, it’s just another helpful nugget of information we love to share on our mission to help you package your goods smarter.
This post is loaded with helpful insights on the shelf life of custom packing tape, including signs that it’s expired and tips for prolonging its useful life. Let’s get started.
Traditionally, consumers flooded shops and supply stores to purchase goods. Many retailers and store owners would go to great lengths to engage walk-in traffic, establish an emotional connection, and cultivate a branded shopping experience to earn customer loyalty.
From investing in persuasive sales associates to implementing sophisticated merchandising strategies, many retailers became experts at wooing patrons into falling in love with their brand.
Today, so much has changed. Even before COVID-19 lockdowns, consumers were already shifting to digital purchases and home delivery. The pandemic further physically distanced sellers from their customers, leading even fewer to step foot inside a brick-and-mortar store.
With a significant drop in personal interactions, how can companies ensure their audience remains connected to their brand? Create an unforgettable unboxing experience with custom packing tape!
The summer is flying by here at Phoenix Tape as we all enjoy the warmer weather and try to avoid tropical storms. While many people across the country are enjoying the idea of summer vacations, our presses haven’t taken any time off.
In fact, our presses have been running constantly on weekdays and weekends with the increase in orders. The current trend of shipping online orders has not slowed down at all as states reopen their economies.
There’s no doubt about it: COVID-19 has changed the way we do business. From remote workforces to shifts in operational priorities, no company will remain unchanged from this altering experience. And as most companies slowly push forward in the face of adversity, the current climate has many people thinking about efficiencies and strategies to keep moving in the right direction. One such strategy might include an inspection of company purchasing habits. Do your goods typically come from domestic or international sources? Could you be putting them to work faster? If you use custom packing tapes, where does it come from?
When it comes to recycling traditional packaging materials, such as cardboard boxes and packing paper, the process is often a no-brainer. These items can almost always be recycled according to local guidelines in many curbside recycling programs. But what about packing tape? Can packing tape be recycled? The short answer is that it depends on the type of tape. In this article, we’ll explore in-depth answers to these questions to help you and your customers practice environmentally-friendly recycling habits that advance your sustainability efforts – while being gentle on Mother Earth.
Although they’re made from plastic materials, there are several differences between PVC and polypropylene tape. Before you choose a custom packing tape, it’s important to understand these differences, as different tapes will work better for different applications.