Don’t Make These Logo Mistakes

Printed Tape

Back in August, we wrote about some of the ways to get potential customers to notice your logo, such as using the right color and embracing simplicity. Unfortunately, it’s also possible for your logo to get noticed for the wrong reasons. Any company can make logo mistakes, even ones as big as Google.  Back in the late 1990s, before Google got gargantuan, there was a brief period where its logo had an exclamation point…just like Google’s chief rival, Yahoo!

Copying someone else’s logo, even unintentionally, is an obvious example of what not to do when creating a logo for your custom shipping tape. Here are a few others:

1. Using too many colors

Color can be a wonderful way of grabbing people’s attention. If you spend some time looking at the custom polypropylene shipping tape on our website, you’ll see plenty of rich blues, bold yellows, and intense reds. The key here is simplicity. Using more than two or three colors can make your logo design seem too busy.

2. Using the wrong colors

Not every color goes together. You might design a great-looking logo but turn people off by choosing jarring colors. Make sure the colors you choose are appropriate for your brand. A company selling children’s products would likely have different colors in their logo than an industrial manufacturing firm.

3. Using the wrong art files

The world of digital art files falls into two groups: raster and vector. Raster images are made up of a grid of picture elements, otherwise known as pixels, that form a larger image. Vectors are great for designing logos because of how they scale.

The same piece of art you put on your business cards or your custom shipping tape should look just as nice blown up on a poster or a billboard.

4. Choosing the wrong font

Not all fonts will work in every setting. If you think you’ve found a font that works with your logo, test how it performs in other scenarios. Examine how it looks next to other fonts you use on your website or in print. If it clashes with your existing fonts, it’s time to look for something else.

You’ll also need to pay attention to typography in your logo. Some common typography issues include:

  • Spacing – Are your letters too far apart? Too close together?
  • Over-used fonts – Don’t just go with the go-to fonts. See what else is out there.
  • Inappropriate fonts – You don’t want to use a “fun” font in a logo for a serious business (or vice versa)

5. Getting too wordy

We’ve tried to keep our sentences short in this article. If our language gets too flowery, we risk losing your attention. The same is true with logo design. A company name and icon are often all you need.

Putting your logo on your custom shipping tape is important. It puts your brand front and center, essentially acting as a free form of advertising that hits everyone who sees your package. It also costs less than printing up boxes that feature your logo.

Let Phoenix Tape help you achieve that goal. We’ve spent more than 30 years helping companies large and small tell their stories with attractive, durable custom shipping tape. Contact us today to learn how we can help your logo and your company stand out with custom-printed PVC, polypropylene, or paper tape.

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How Does Water Activated Tape Work?

Printed Paper Tape Group

In the world of packaging, water-activated paper tape is something of an unsung hero. Less popular than its polypropylene and PVC cousins, it nonetheless offers high levels of security and durability.

In this blog post, we’ll look at how water-activated paper tape works and how it can help you better ship your products.

What is water-activated tape and how does it work?

White Printed Paper Tape

Also known as “gummed tape” or “Kraft tape,” water-activated tape is made from paper, but reinforced with a network of crisscrossed synthetic fibers to provide extra strength and a water-based adhesive that bonds tightly to the surface of a package.

When water is applied to the adhesive – using a tape dispenser – it triggers a capillary action, causing the tape to stick to your carton. Most tape dispensers feed, moisten and cut the tape.

And once that tape seals, it forms a permanent bond, like what you’d find after licking the adhesive on an envelope. While plastic tape can be peeled back, you’ll need to rip paper tape in order to get it open.

This makes water-activated paper tape a simple yet highly effective method for preventing pilfering or package tampering. It’s impossible for anyone to get the package open without leaving their mark.

Paper tape is also a useful packaging tape for businesses whose boxes are filled with softer goods such as clothing, or who ship products that are loose and thus not easy to stack. Boxes are easier to seal with water-activated paper tape when you can’t put too much pressure on the tape.

But because paper tape is so durable, it’s a good choice for companies that need to ship packages that are heavy, or overstuffed.

Other benefits of paper tape include:

  • Printability, giving you the chance to showcase your company’s name or log when you ship.
  • It adheres to several different products, including both new and recycled cardboard or surfaces that might be dirty or dusty
  • It’s eco-friendly
  • It’s hygienic – making it a good tape for drug companies – and odor-free, which helps when you need to ship food products
  • It adheres so well that you’ll only need a single strip of tape
  • It’s very durable, able to withstand a range of different environmental conditions

Paper tape and tape dispensers

As we mentioned earlier, paper tape is dispensed using a large machine with a water brush that triggers its adhesive capability.

This is one area where PVC tape and polypropylene tape have a bit of an advantage. They’re dispensed using a portable tape gun. You can carry it around your workspace. With paper tape, you need to bring the packaging to the tape dispenser, not the other way around.

Would you like to know more about the benefits of water-activated tape? Phoenix Tape can help. We sell paper tape available two colors, with the capability for printing up to three inks. Our tapes are available in a regular 240 grade option – seals up to 30-pound packages – and a heavy-duty 260 grade option, which can handle boxes that weigh up to 55 pounds.

We also sell tape dispensers designed to provide tape at any length you desire. Contact us today to learn how our tapes can promote your business while also protecting your packaging.

Contact Phoenix Tape