Every Valentine’s Day, countless people give or receive chocolates packaged in heart-shaped boxes.
It’s a design that dates back to 1861, when the Cadbury company was looking for a way to sell its new “eating chocolates.”
The idea was to give people packaging that doubled as a keepsake. You could give your beloved candy on Valentine’s Day, along with a lovingly-decorated box they could use to store romantic mementos. Continue reading “What is a Branded Packaging Experience?”
There are certain corporate logos that are just burned into our brains.
Even if you’ve never eaten a Big Mac or bought a pair of basketball sneakers, you know McDonald’s golden arches or the Nike swoosh.
A good logo is one of the keys to creating a brand that resonates with your customers, as well as your customers-in-waiting. Continue reading “Creating Business Success Through Brand Reinforcement”
What is your brand?
We’re not talking about your logo or your company name. Branding is something stronger. It’s what people think of and feel when they hear that name or see that logo. Continue reading “Building a Strong Brand for Your E-Commerce Business”