What is Strapping Tape?

stack of branded packing tape rolls

What is Strapping Tape?

While top-selling packaging tapes like polypropylene, PVC, and kraft paper tape often get all the glory, other lesser-known varieties have unique and noteworthy advantages that are worth a second look. One such variety is strapping tape, also known as filament tape. In this article, we’ll reveal the most frequent questions our customers ask about strapping tape to help you learn more about this utility-grade packaging solution.

After reading this article, you’ll discover the answers to the following:

What is strapping tape?

What is strapping tape made of?

How does strapping tape work?

How is strapping tape used?

What are the customization options?

If you’re ready to explore the ins and outs of heavy-duty strapping tape, let’s get started.

What is strapping tape?

First patented in 1956 by a scientist working for Johnson & Johnson, strapping tape is the same as filament tape, a utility-grade tape named after its embedded fiberglass filaments that lend exceptional strength and integrity. High tensile strength is the central feature that distinguishes strapping tape from most other types of packing tape. In addition to being stronger than alternative tapes, strapping tape’s rubber adhesive forms a long-lasting bond that makes this tape well-suited for many heavy-duty applications.

What is strapping tape made of?

Strapping tape is made of tensilized polypropylene, polyester yarn, or glass yarn filaments for reinforcement. It has a synthetic rubber adhesive, a beneficial feature when you need your tape to form a long-lasting bond.

boxes sealed with branded packing tape

How does strapping tape work?

Like polypropylene and PVC tape, strapping tape is a pressure-sensitive adhesive (PSA) tape with a sticky backing that adheres to surfaces when you apply light pressure. In this way, you get the same convenience and ease of use of traditional tape, with the added benefit of powerful strength for heavy-duty utility applications. A split- and crack-resistant backing, as well as moisture- and solvent-resistant properties, round out the many durability-focused benefits of choosing strapping tape.

How is strapping tape used?

Strapping tape is much stronger than traditional adhesive tapes, making it the best choice for heavy-duty packaging applications, such as:

– Bundling packages

– Closing cartons

– Reinforcing packages

– Unitizing loads

– Securing loads during transit

However, you can apply the exquisite strength of filament tape to many other heavy-duty packaging applications that call for a smart and sturdy solution.

What are the customization options?

Our strapping tape, or filament tape, is clear and available in 60-yard lengths. There are many ways to customize this packaging tape to meet your application and branding requirements, such as:

tape rolls being printed with branded logos

Width – Choose either a 2” or 3” width, depending on which dimension works best with your packaging application.

Number of ink colors – Select one, two, or three ink colors to design your filament tape to reflect your company’s brand and message. Whether you’re going for a bright and bold look or something more minimalist, check out the tips in our recent article on designing the look of your box with custom packing tape.

PMS inks – Choose from 11 standard Pantone Matching System (PMS) ink colors, including black, white, reflex blue, process blue, red, green, orange, yellow, burgundy, gray, or brown. Or, use our PMS color-matching capabilities to select an ink that best aligns with your desired color scheme.

Reverse print – If you’re looking to create a design that displays the opposite background and foreground colors, go for the reverse print customization option. Because it’s a specialty process, extra surcharges may apply.

Flood coat – Finally, select flood coat to achieve a look where the ink coats a larger surface area of the tape. Just like a reverse print, extra surcharges may apply when you choose this filament tape customization option.

As we explored in this article, strapping tape, or filament tape, is an easy-to-use custom packaging tape designed to stand up to your most demanding strapping jobs. If you’re interested in learning more about filament tape or its customization, please contact us!

5 Ways to Use Custom Branded Packing Tape as a Marketing Tool

custom branded packing tape

In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.

A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.

Continue reading “5 Ways to Use Custom Branded Packing Tape as a Marketing Tool”

Custom Packaging Tape: Top Sellers

Custom Packaging Tape

Custom packaging tape isn’t one-size-fits-all. It comes with the freedom to choose the type that suits your unique application, budget, and preferences. Whether you’re looking for a custom packaging tape that’s economical, environmentally friendly, ultra-secure, or suitable for a particular application, discover our top sellers below to help guide your decision.

Continue reading “Custom Packaging Tape: Top Sellers”

Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes

Custom Packing Tapes

If you’re shopping for custom printed tape, you’ve no doubt encountered a dizzying array of choices. How will you know which one is best for you? We suggest looking closely at those that have performed well for companies just like yours.

In this post, we’ve rounded up six popular types of custom packing tapes to help you determine the best solution for your application, preferences, and budget.

  1. Polypropylene
  2. PVC
  3. Paper
  4. Filament
  5. Hi-tack freezer
  6. Flatback

Continue reading to learn more details of these popular types of custom packing tapes, including why companies love them and ideal applications.

Continue reading “Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes”

Reverse Prints vs. Positive Prints

Positive and negative printed tapes

It’s something we hear again and again from our customers when choosing custom printed tape designs.

“We want to use the black tape Amazon uses.”

If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.

However, this tape isn’t black. It is a tan tape, printed with black and blue ink, allowing the original tape color to form the copy.

This is a process known as reverse printing, which is the opposite of positive printing, the traditional style of printing tape.

Continue reading “Reverse Prints vs. Positive Prints”

Why Polypropylene is the Most Popular Packing Tape

If you knew nothing about packing tape and walked into your local hardware or office supply store, you would most likely come away with a roll of polypropylene tape. You can confirm this by pulling the tape off the roll and listening for a loud crackling noise.

It’s the most popular form of packing tape, for a few important reasons.

1. It’s economical

If you need to conserve shipping costs when ordering custom packing tape, go with polypropylene, which is typically priced lower than other tapes.

2. It offers excellent printability

Poly yellow 2 inkDo you need printed tape that shows a lot of detail? Then you’ll want to choose polypropylene tape over its PVC tape counterpart.

Both tape varieties will work if you’re looking for basic printing (for example, tape that simply lists your company’s name).

Polypropylene tape uses a polymer plate for its printing, making it a better choice for long printing runs with a lot of detail.

But the printing on PVC tape is produced with a kneaded rubber plate. As time goes by, that rubber absorbs the ink used in printing and starts to swell. The printing becomes thicker and details become less defined.

3. It offers a range of thickness

Poly clear machine and 0.5 inch

If you need to ship heavier products, pick a tape with a greater thickness. Polypropylene and PVC tape thickness is measured in mils, with one mil equaling one-thousandth of an inch. Tapes are typically between 1.6 mils and 3 mils.

As the tape becomes thicker, the adhesive is more aggressive. Polypropylene tape ranges from 1.9 mils to 2.9 mils, which you’d use to ship packages that weigh more than 50 pounds.

It adheres nicely to corrugated cardboard boxes but remember that weight is more important than box size when choosing custom printed tape. You might have a large box that’s only holding a 15-pound product surrounded by void fill.

The “quiet tape”

Polypropylene tape is known for the crackling sound it makes when you unpeel it from its roll. We’d be willing to bet you can hear that noise in your head as you read this.

PVC TapeAnd for some people, that distinctive crackle isn’t really a selling point. If you work in a smaller office and worry that tape noise might be a problem, you may want to choose PVC, which we think of as “the quiet tape.”

Whether you think polypropylene tape or PVC tape is right for your products, Phoenix Tape has you covered. For more than 30 years, we’ve been producing quality custom packing tape designed to increase your brand awareness while keeping your goods secure.

Contact us today to speak to our sales and design team. We look forward to steering you toward the right custom printed tape.

Spending Too Much on Printed Boxes? Try Custom Printed Tape Instead

Meal delivery service box

Subscription boxes are everywhere these days, allowing you to order everything from beauty products (Birchbox) to ready-to-cook meals (Blue Apron) to pet supplies (Bark Box).

And while they’re all selling different things, these companies all have a couple of things in common: their business model, and their boxes. Everything you order comes in a nicely printed box. Continue reading “Spending Too Much on Printed Boxes? Try Custom Printed Tape Instead”