Tape Strength: knowing what thickness to use

Whether shipping a retail product to your many customers, bundling your creative work off Etsy, or simply sending a loving gift to family — you need to pack well and pack securely or your items won’t arrive as promised.

It’s holiday package season and postal deadlines are ready to sneak up on you before you know it. In 2021, the postal and delivery systems are seeing added stress of supply chain shortages and missing workers, so its more important to get your packages ready in advance than ever before. 

Whether shipping a retail product to your many customers, bundling your creative work off Etsy, or simply sending a loving gift to family — you need to pack well and pack securely or your items won’t arrive as promised. To ensure the right packaging, it helps to start with the right tape.

Packages delivered during the holiday season.
Boxes and packages next to front door during holiday christmas season.

Polypropylene Tape

Polypropylene tape is a lengthy mouthful describing a popular style of packing tape that can be made in many different colors. Fantastic for businesses, polypropylene is strong and sturdy, but can also be printed to any design so you can add customer branding or messages with each box. When choosing your polypropylene tape you’ll want to select the right thickness for the job. 

  • 1.9 mil thick tapes are lighter weight and appropriate for sealing boxes up to 30 lbs.
  • 2.5 mil thick is a heavy-duty tape that can handle sturdier packages – appropriate for sealing boxes up to 50 lbs.
  • 2.9 mil thickness works as an extra heavy-duty sealer. Use this extra strength heavy-duty tape for packages 50 pounds or over.

PVC tape

If you’ve heard of PVC piping, you’re already familiar with the material used to create PVC tape. When thinking of packages, you can consider polypropylene similar to your clear or brown packing tape from Staples and PVC a bit more like Duct tape (although there are still many differences). This strong adhesive comes in a variety of colors and can be printed as well. Unlike traditional duct-tape, this sealant is consider the “silent tape” because it pulls off the roll very easily and quietly. When choosing your PVC tape consider the strength.

  • 2.2 mil thick is a middle-weight in strength, use this for sealing boxes up to 40 lbs.
  • 3.2 mil thick is the heavy-duty version, use this for all boxes 40 pounds and up.

Paper Tape

Paper tape may not have the flexibility of plastic or vinyl-style tapes, but it still has many benefits. Sometimes called KRAFT tape, paper tape is a paper roll strengthened with fiberglass threads. One of the main advantages of this tape is that it makes a more eco-friendly option than other synthetics, yet it can still be printed and colored to match your brand or message. Once it is on your packaging it adds an incredibly strong bond. Choose your paper tape from the following strengths:

  • Regular (240) – a lightweight tape good for sealing boxes up to 30 lbs.
  • Heavy Duty (260) – this heavy-duty tape can be used on larger items and is appropriate for sealing boxes to 55 lbs.

So choose your tape and get ready to start boxing. Beat the holiday rush with the right equipment including tape that keeps your items sealed no matter what packaging side trips your items get sent on. Create your custom look and remember too — don’t forget that tape dispenser. 

Packaged Taped and Ready to Ship

5 Benefits of Custom Packing Tape for Small Businesses

small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.

Are you a Funko Pop collector? If you’re like many pop culture enthusiasts, you are. This widely popular company designs and sells whimsical and nostalgic collectibles, accessories, and toys based on pop culture themes like Star Wars, Harry Potter, and Seinfeld – and fans go gangbusters over them. Just ask our customer, 7 Bucks a Pop (7BAP). This husband-and-wife duo of Funko Pop (“Pop”) collectors turned their passion into a business when they discovered a huge demand for previously owned Pops at reasonable prices. So, they launched an e-commerce website selling many sought-after Pops for just seven bucks. One of their first orders of business? Custom branded packing tape that popped.

In this article, we’ll tell you a little about how 7BAP and a few other small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.

Benefits of custom packing tape for small businesses

When 7BAP first started in 2017, they loved using custom packing tape because it was a cost-effective way to brand their packaging while also providing the much-needed security to protect these sought-after collectibles. Whether you’re a small business selling goods directly to the consumer or you ship your wares to retailers, there are many attractive benefits of choosing custom packing tape.

  1. Saves money on expensive printed boxes

    When running a small business, every dollar matters. Perhaps the most significant benefit of custom packing tape is that it packs a big punch without breaking a tight budget. Our VP of sales, Matt Clarke, hears from many small – and large – businesses that have ditched printed boxes because of the expense and high minimum orders. In its place, these budget-savvy customers are choosing affordable branded packing tape because it delivers the same impact for much less.

    Learn more about the perks of swapping your printed boxes for custom packing tape on our blog.
     
  2. Builds brand awareness

    It’s difficult for small businesses to compete with national retailers for brand awareness. However, custom packing tape is an economical way to increase exposure and enhance recognition of your brand, no matter the size of your operation. Our sales and customer service manager Elizabeth Fish loves how our small business customer Ayla, a beauty boutique offering nontoxic, hypoallergenic products, designed its branded packing tape. She noted how the tape makes Ayla’s packaging match the branding elements on their website, Instagram feed, and other social media channels, providing a consistent look and feel for greater brand awareness.
  3. Adds a layer of package security

    Unlike larger companies with the budget to replace missing or damaged packages, small businesses often have tighter financial constraints, making a secure shipment essential for success. For 7BAP, package security is a huge priority, especially when shipping high-value and rare Pops to its customers. Compared to plain clear tape, a box wrapped in 7BAP’s branded packing tape makes it easy to detect – and deter – tampering and pilfering. They’ve also doubled down on package security with a 2.5 mil heavy-duty polypropylene tape for added thickness and peace of mind.
  4. Promotes customer loyalty

    What’s one thing you can do that will keep your customers coming back for more? Create an unforgettable unboxing experience.  As we covered in a previous blog post, an unboxing experience is the feeling you create for a customer opening their highly anticipated package. Unique packaging materials, personalized notes, samples, freebies, and of course, custom packing tape are some of the essential wow-factor elements that will give your customers a reason to look forward to receiving your shipments again and again.
  5. Expedites product placement on the retail floor

    If your small business ships to a retailer, custom packing tape makes your boxes easier to recognize and identify, expediting the time it takes for your goods to travel from the shipping dock or warehouse to the retail floor. This idea is precisely the motivation for our customer, Bakerly, to use custom packing tape. A USA producer of French-inspired crepes, brioche, and traditional pastries, Bakerly wraps its shipments in branded tape to make it easier for its retail food customers to locate, properly store and restock its baked goods.

If you’re one of the many innovative entrepreneurs or pandemic-spurred side hustlers who have turned their hobby into a new revenue stream, branded packing tape can help your small business reap these and many other benefits. Our helpful team and easy online ordering system make it easy to create packages – and revenues – that truly pop. Shop our branded packing tapes online or reach out to our experts to learn more.

Does Custom Packing Tape Expire?

Custom Packing Tape

If your stockroom or warehouse is bursting with extra rolls of custom packing tape, you may wonder whether they can expire – and the answer is yes. Just like the appeal of your favorite foods dwindles with time, most types of custom packing tape will lose their zest when they’re past their prime. While an expiration date for packing tape may sound surprising, it’s just another helpful nugget of information we love to share on our mission to help you package your goods smarter.

This post is loaded with helpful insights on the shelf life of custom packing tape, including signs that it’s expired and tips for prolonging its useful life. Let’s get started.

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What is Strapping Tape?

Stack of branded tape

What is Strapping Tape?

While top-selling packaging tapes like polypropylenePVC, and kraft paper tape often get all the glory, other lesser-known varieties have unique and noteworthy advantages that are worth a second look. One such variety is strapping tape, or filament tape. In this article, we’ll reveal the most frequent questions our customers ask about strapping tape to help you learn more about this utility-grade packaging solution.

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5 Ways to Use Custom Branded Packing Tape as a Marketing Tool

custom branded packing tape

In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.

A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.

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Custom Packaging Tape: Top Sellers

Custom Packaging Tape

Custom packaging tape isn’t one-size-fits-all. It comes with the freedom to choose the type that suits your unique application, budget, and preferences. Whether you’re looking for a custom packaging tape that’s economical, environmentally friendly, ultra-secure, or suitable for a particular application, discover our top sellers below to help guide your decision.

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Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes

Custom Packing Tapes

If you’re shopping for custom printed tape, you’ve no doubt encountered a dizzying array of choices. How will you know which one is best for you? We suggest looking closely at those that have performed well for companies just like yours.

In this post, we’ve rounded up six popular types of custom packing tapes to help you determine the best solution for your application, preferences, and budget.

  1. Polypropylene
  2. PVC
  3. Paper
  4. Filament
  5. Hi-tack freezer
  6. Flatback

Continue reading to learn more details of these popular types of custom packing tapes, including why companies love them and ideal applications.

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Reverse Prints vs. Positive Prints

Positive and negative printed tapes

It’s something we hear again and again from our customers when choosing custom printed tape designs.

“We want to use the black tape Amazon uses.”

If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.

However, this tape isn’t black. It is a tan tape, printed with black and blue ink, allowing the original tape color to form the copy.

This is a process known as reverse printing, which is the opposite of positive printing, the traditional style of printing tape.

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